Marketing and Communications Coordinator

Under the general direction of the Director of Business Development and Marketing Manager, assists with marketing and external communication projects and strategies that support the firm's business development and marketing efforts, including projects involving social and print media, video, and graphic design. Participates in the maintenance of the Firm’s CRM system and other marketing databases. Assists and collaborates with other BD and Marketing Team members in a broad range of external and internal projects. With supervision, works directly with individual attorneys, practice groups, and client and industry teams, as necessary. Maintains good working relationships with all Firm personnel. Preserves the confidentiality of client and Firm information.

Department Business Development/Marketing Employment Type Permanent - Full Time Location Detroit, MI Workplace type Hybrid

Key Responsibilities and Duties

Digital and Social Media Coordination. Draft social media content and post approved social media content across all Firm platforms and accounts. Help assure consistency of social media content and graphics with Firm brand standards.

Digital and Social Media Strategy. Suggest ways to improve and increase social media audience engagement.

Monthly Media Calendar. Maintain a content calendar for future social and digital media releases. Propose subject matter for future releases.

Monitor Reader Engagement. Track and report social media, web site, and JD Supra readership statistics.

CRM and List Maintenance. Participate in the maintenance of the Firm’s CRM system; build and maintain distribution and invitation lists as instructed.

External Communications. Assist with the dissemination of approved Firm communications, including client alerts, media releases, invitations, and other materials, under the direction of the departmental Specialists and Director.

Internet. Assist with posting and updating approved content on Bodman's website, www.bodmanlaw.com.

Graphic Design. Create and edit graphics using InDesign, Photoshop and other software tools as necessary to complete or complement marketing and business development initiatives.

Video Production and Editing. Create and edit brief videos in support of the Firm’s digital and social media marketing strategy or for other approved purposes.

Marketing Presentations. Design creative marketing presentations, including PDF and PowerPoint displays.

Assist with General Marketing and Event Planning Initiatives. Provide assistance to other Marketing and Business Development Department personnel as needed with other Firm projects and events.

Complete Special Projects and perform other duties as assigned.

Ensure that marketing materials and other communications are consistent with Firm standards for quality and branding.

Maintain the confidentiality of client and firm information.

Skills, Knowledge and Expertise

A four year degree in marketing, communications, business, or a related field OR a four year degree in an unrelated field in conjunction with relevant work experience (including cooperative education and internship experience) is required.

One to three years of prior work experience in marketing, communications, research or a related field (including relevant co‑op and internship experience) is preferred; law firm experience is preferred.

Graphic design experience is required, experience with Adobe Suite (InDesign, Illustrator) and Canva is preferred.

Strong computer skills including Word, Microsoft 365 Suite, desktop publishing (InDesign, Publisher), presentation graphics (PowerPoint), and video editing (Premiere Pro).

Superior oral and written communication skills.

Ability to work independently.

Superior interpersonal skills and a professional demeanor.

Ability to prioritize tasks and complete them on time.

Ability to proofread materials for grammatical and spelling errors.

Ability to work more than 35 hours per week when necessary, work irregular hours when necessary, and travel occasionally to perform the essential duties of the position.

Ability to learn new systems, processes, and techniques as required.

Ability to adhere to all general office rules and procedures.

About Bodman PLC
Bodman PLC is one of Michigan’s leading business law firms with more than 170 lawyers. We have a diverse client base that includes individuals and businesses in a variety of industries, with an emphasis on financial services, automotive, real estate and construction, technology, manufacturing, health care, and other sectors.

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