Marketing Manager, Paid Memberships

Marketing Manager, Paid Memberships People Inc. is seeking a creative, organized, and strategic Marketing Manager to support the Paid Memberships team in driving campaign planning, strategy, and execution. This role reports to the Head of Marketing and Development and will partner closely with them to scale a new membership program for an iconic People Inc. brand (and similar subsequent programs) through customer acquisition and retention efforts. The Marketing Manager will own key growth initiatives and be accountable for driving subscriber acquisition, improving conversion rates, and supporting retention goals. They will collaborate closely with product, design, audience growth, editorial, and social teams to develop and execute data‑informed marketing strategies. Strong copywriting skills are essential.
This highly collaborative role is ideal for a self‑starter who thrives in a fast‑paced environment and takes ownership of cross‑functional campaign execution. They will establish and manage workflows across teams to ensure campaigns are delivered with the necessary assets, messaging, and performance tracking to drive strong results.
Location & Work Arrangement Hybrid: 3 days per week onsite in New York, with the ability to work remotely for up to 2 days per week.
About the Team The Paid Memberships team develops compelling offerings for loyal fans of People Inc.’s iconic brands and builds these audiences within each program. This centralized team collaborates closely with brand leaders across the organization to advise on growth strategies and operates as the expert on all things paid memberships.
Key Accountabilities (Weight %) 35% – Collaborate cross‑functionally to execute, test, and manage marketing deliverables across owned and operated channels (email, web, social, print, events, and more).
35% – Write and refine clear, compelling marketing copy across channels to drive engagement and conversion.
20% – Partner with lifecycle marketing on retention and engagement initiatives, including audience segmentation, creative ideation, and campaign execution.
10% – Analyze performance data to inform promotional strategy and optimize placements across email, onsite, social, push notifications, and other channels.
Minimum Qualifications & Requirements Education Bachelor’s degree or equivalent experience in Business, Marketing, Communications, or a related field.
Experience 4‑5 years of experience in brand marketing, editorial, or media.
Highly organized and thrives in a fast‑paced environment.
Expertise in developing, analyzing, and implementing marketing strategies.
Ability to operate in a highly matrixed organization.
Strong project management and organizational skills.
Strong understanding of analytics and organizational tools such as Google Analytics, AirTable, and Excel/Google Sheets.
Experience with data visualization tools (e.g., Looker) is a plus.
Specific Knowledge, Skills, Certifications and Abilities Thorough knowledge of the digital media landscape, with a special emphasis on the Home & Food categories.
Keen understanding of digital metrics and revenue KPIs.
Analytical thinker who uses data to tell stories and find solutions.
Leadership skills that command respect and credibility among cross‑functional teams.
Collaborative and cooperative work style.
Ability to recognize and recruit talent.
Creative thinker with superb strategic sensibilities.
Travel Required 5% (potential occasional visits to the Birmingham, AL office).
Equal Employment Opportunity People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, public assistance status, veteran status, or any other characteristic protected by federal, state, or local law. The company also provides reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be emailed to hr@people.inc. The company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. Further information about the E‑Verify program: https://www.e-verify.gov/employees
Pay Range New York: $73,000.00 – $87,500.00. The range represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary based on location, experience, and performance. Other compensation may include annual bonuses and short‑ and long‑term incentives.
Benefits People Inc. provides employees (and eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, supplemental life and accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with company match, 10–12 paid holidays annually, generous paid parental leave, and voluntary benefits such as pet insurance, accident, critical and hospital indemnity coverage. The availability of benefits may vary depending on specific nature of employment and work location.

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