Senior Director, Global Segment Marketing Manager - Wealth Intermediaries & Bank

Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing to join our Client Marketing team. This role is located in New York City, New York.
In this role, you'll make an impact in the following ways:
Strategic Marketing Leadership

Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm's overall business goals
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach

Client Acquisition & Retention

Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI

Brand Positioning & Thought Leadership

Establish and enhance the firm's brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm's expertise

To be successful in this role, we're seeking the following:
15+ years of client marketing
Experience with B2B and B2B2C marketing programs
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Overall track record of professional and academic success
Experience in building, leading and motivating teams while collaborating in a matrixed organization
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.