Integrated Campaign Manager (6 months FT contract) - brand

Job Description
Our client, a growing b2b company is looking for an Integrated Campaign Manager (6-Month Contract, full time employee benefits) either in ATX or willing to work CST hours.

Role Summary
The Integrated Campaign Manager will lead the development and execution of end-to-end campaigns across the full buyer journey—from awareness through conversion and pipeline acceleration. This is a hands‑on B2B marketing role, requiring experience in orchestrating integrated campaigns that engage enterprise audiences and drive measurable business impact. The role emphasizes account‑based marketing (ABM), intent‑driven engagement, and performance optimization, along with the ability to spearhead content ideation and development in close partnership with vertical and domain stakeholders.

Integrated Campaign Strategy & Execution

Plan and execute integrated, multi-channel B2B marketing campaigns aligned to pipeline and revenue targets

Develop cohesive campaign themes, messaging, and supporting content strategies across channels and buyer stages

Orchestrate campaigns across email, paid media, LinkedIn, webinars, events, and inbound marketing

Activate and scale ABM programs to support Top 100 and strategic account initiatives

Content Ideation & Development

Spearhead content ideation aligned to campaign objectives, market trends, and target personas

Partner closely with vertical, domain, and subject matter experts to co-create high-impact content

Develop and/or oversee creation of campaign assets including emails, landing pages, social posts, thought leadership, and sales enablement materials

Ensure content reflects domain expertise, resonates with enterprise audiences, and aligns with brand voice

Continuously refine messaging based on performance insights and stakeholder feedback

Campaign Orchestration & Marketing Operations

Execute campaigns within marketing automation platforms (e.g., HubSpot)

Coordinate campaign assets, timelines, and channel execution across internal and external stakeholders

Optimize audience segmentation, targeting, and personalization strategies

Ensure consistent messaging, branding, and experience across all campaign touchpoints

Performance Analytics & Optimization

Monitor campaign performance, pipeline contribution, and ROI across channels

Build reporting frameworks and dashboards aligned to marketing and sales KPIs

Identify optimization opportunities and continuously improve campaign effectiveness

Sales Alignment & Pipeline Acceleration

Partner with sales to align on campaign objectives, target accounts, and lead qualification criteria

Ensure seamless lead handoff and follow-up for campaign-generated opportunities

Support pipeline acceleration through retargeting, re-engagement, and intent-based campaigns

Collaborate on account engagement strategies for high-value prospects

Event Marketing Support

Support planning and execution of marketing events and webinars as part of integrated campaigns

Assist with pre-event promotion, on-site or virtual execution, and post-event follow-up campaigns

Help maximize event ROI through integrated nurture and pipeline acceleration efforts

Cross-Functional Collaboration

Work closely with content, digital, and domain teams to align messaging and campaign execution

Manage external agencies, media partners, and campaign vendors

Support thought leadership and content-driven campaigns tied to key business priorities

Qualifications

5+ years of experience in B2B marketing, integrated campaign management, or demand generation

Proven ability to plan and execute multi-channel campaigns that drive measurable pipeline and revenue

Strong experience in content ideation and development in collaboration with subject matter experts or vertical stakeholders

Hands‑on experience with marketing automation and CRM platforms (HubSpot, Salesforce; 6sense or intent platforms a plus)

Strong understanding of ABM, paid media, and digital campaign execution

Analytical mindset with the ability to interpret performance data and optimize campaigns

Excellent communication, project management, and stakeholder coordination skills

Experience working in high-growth or matrixed global organizations preferred

Exposure to BFSI, financial services, or digital operations is a plus

Location Requirement

Candidates must be authorized to work in the United States

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