Marketing Coordinator – Loyalty & CRM

Position Overview
The Marketing Coordinator, Loyalty & CRM is responsible for the day‑to‑day management, execution, and creative development of digital and promotional campaigns. This role supports the end‑to‑end workflow for email, SMS, push, and in‑app channels—driving timelines, building campaigns, coordinating reviews, and supporting performance reporting of promotional campaigns.

Core Responsibilities

Lead promotional campaign execution

Manage the day‑to‑day execution of multi‑channel digital campaigns, leveraging the appropriate execution experts as needed

Own the set‑up and build email, SMS, push notifications, and in‑app communication via multiple activation platforms

Facilitate appropriate reviews and QA of promotions and channel communication to ensure executional excellence

Collaborate with Loyalty & CRM team, keeping the team informed at all phases of campaigns and proactively identifying potential risks and roadblocks

Serve as the central point of promotional plans and supporting digital campaigns.

Manage the monthly promotional calendar and communication with key stakeholders to drive field awareness and preparedness

Collaborate with marketing, coffeehouse operations, digital experience, guest relations and external partners to gain alignment, set expectations, and ensure campaigns are supported and successfully activated

Support campaign reporting and analytics.

Assist with campaign reporting and analytics, helping identify insights and recommendations for future optimizations

Skills and Requirements

Excellent interpersonal, written, and verbal communication

Self‑motivated, proactive with the ability to make quick adjustments in response to business needs

Effective project management skills, with a high level of attention to detail, organization, and accountability to deliver

Highly collaborative, with an ability to successfully work across internal functions as well as with external partners to achieve results

Demonstrated interest in loyalty, lifecycle and performance marketing

Qualifications
Required:

1‑2 years’ experience in Project Management, Marketing or relevant field

Bachelor’s degree in marketing, communications or related field

Preferred:

Experience working with creative, agency and vendor partners

Experience in email and mobile marketing platforms or Customer Engagement Platforms (CEP)

Physical Requirements
Physical requirements include sitting, standing, bending, lifting and moving intermittently during working hours. These physical requirements must be accomplished with or without reasonable accommodation.

Compensation Range
$43,305.00 – $82,723.00 per year. Starting pay is subject to Local and State Minimum Wage regulations. Ranges reflect what employer reasonably and in good faith expects to pay for such position.

Caribou Coffee Operating Company, Inc. and its affiliates are proud to be Equal Opportunity Employers to all applicants for employment and prohibit discrimination and harassment of any type based on any characteristic protected by federal, state, or local laws. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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