Marketing Coordinator - Loyalty & CRM

At Caribou Coffee we create day-making experiences that spark a chain reaction of GOOD ! This is our purpose. Our team brings this to life by focusing on what's really important around here - TEAM, GUEST, BUSINESS ! It's that simple. If you're ready to work somewhere you can be yourself while making an impact on your community, creating life-long relationships, and serving the best coffee around, join our herd! Apply today and be part of the 'Bou Crew!
PositionOverview:
The Marketing C oordinator, Loyalty & CRM is responsible fortheday-to-day management,execution,and creative development ofdigital andpromotional campaigns.This roleis critical to supportingthe end-to-end workflowfor email, SMS,push,and in-app channels- drivingtimelines, buildingcampaigns,coordinatingreviews,andsupporting the performancereportingof promotional campaigns.
Core Responsibilities:
Lead promotional campaignexecution.
Manage the day-to-day execution of multi-channeldigital campaigns,leveragingtheappropriate executionexperts as needed.
Own the set-up and build email, SMS, pushnotificationsand in-app communication via multipleactivation platforms.
Facilitateappropriate reviewsandQA ofpromotions andchannel communicationto ensureexecutional excellence.
Collaborate withLoyalty& CRM team, keeping the teaminformed at all phases of campaignsandproactivelyidentifyingpotentialrisksand roadblocks.
Serve as thecentral pointof contact for promotionalplans andsupportingdigitalcampaigns.
Manage themonthlypromotional calendar and communication withkey stakeholders todrivefieldawarenessand preparedness.
Collaboratewith marketing, coffeehouse operations, digital experience, guest relations and external partnersto gainalignment, setexpectations,andensure campaigns are supported andsuccessfullyactivated.
Support campaign reporting andanalytics.
Assistwith campaign reporting andanalytics, helpingidentifyinsights and recommendations forfutureoptimizations.
Skills andRequirements:
Excellent interpersonal,writtenand verbal communication.
Self-motivated, proactive with the ability to make quick adjustments in response to business needs.
Effective project management skills, witha high levelofattention to detail,organizationand accountability to deliver.
Highly collaborative, with an ability tosuccessfullywork across internal functions as well as withexternal partners to achieve results.
Demonstrated interest in loyalty,lifecycleandperformance marketing.
Qualifications:
Required:
1-2years' experience inProject Management,Marketingorrelevant field
Bachelor's degree in marketing,communicationsor related field.
Preferred:
Experience working with creative, agency and vendor partners.
Experience in email and mobile marketing platforms or Customer Engagement Platforms (CEP).
Physical Requirements:
The physical requirements for this position include sitting, standing, bending, lifting, and moving intermittently during working hours.These physical requirements must beaccomplishedwith or without reasonable accommodation.
The duties of this position may change from time to time. Caribou reserves the right to add ordeleteduties and responsibilities at the discretion of Caribou or its managers. This job description is intended to describe the general level of work being performed. It is not intended to beall-inclusive.
Caribou Coffee Operating Company, Inc. and itsaffiliatesare proud to be Equal Opportunity Employersto all applicants for employment and prohibit discrimination and harassment of any type based on any characteristic protected by federal,stateor local laws. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, genderidentityor Veteran status. If you have a disability or special needthat requiresaccommodation, please let us know.
Address: | 3900 Lakebreeze Ave N , Brooklyn Center, Minnesota 55429 | Compensation Range:
$43,305.00 - $82,723.00 per year * Starting pay is subject to Local and State Minimum Wage regulations.
**Ranges reflect what employer reasonably and in good faith expects to pay for such position.
The physical demands for this position are reaching, lifting up to 50 pounds, sitting, standing, for 4 to 8 hours, bending, and moving intermittently during working hours. These physical demands may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time. Caribou Coffee reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Caribou Coffee Operating Company, Inc. and its affiliates are proud to be Equal Opportunity Employers to all applicants for employment and prohibit discrimination and harassment of any type based on any characteristic protected by federal, state or local laws. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
Brand:
Caribou Coffee