TruGreen is hiring: Senior Public Relations Specialist in Nashville

Job Overview
Senior Public Relations Specialist

Location: 701 Cool Springs Blvd, Franklin, Tennessee 37067

The Senior Public Relations Specialist plays a key role in executing TruGreen’s public relations strategy, focusing on driving consistent, credible, and visible storytelling across earned and owned channels. This role reports to the PR Manager and supports both Corporate and Brand Public Relations efforts, including integrated campaigns that strengthen awareness, credibility, and engagement across key audiences. A core focus of this role is supporting TruGreen’s News Engine by working closely with our PR agency and the agronomy team to translate scientific expertise into compelling content that earns placement in key publications and builds brand authority.

In addition, this role partners across the business and with the agency to elevate executive visibility, strengthen brand reputation, and proactively address emerging challenges, particularly as AI-driven search and content platforms increasingly shape public perception.

Responsibilities

Work with the agency to drive TruGreen’s News Engine PR efforts by ensuring consistent, high-quality execution of messaging across channels.

Partner closely with the agronomy team to develop science-backed content and secure placements in industry, consumer, and trade publications.

Identify and execute opportunities for article placement, bylines, and media coverage that position TruGreen as the authority in lawn care and agronomic expertise.

Support executive visibility efforts through strategic media placements and written content to enhance TruGreen’s reputation.

Proactively monitor and respond to AI-driven search trends and narratives, ensuring accurate, positive representation of TruGreen across emerging platforms.

Post PR coverage internally and externally on TruGreen platforms.

Track media coverage, sentiment, and share of voice, identifying opportunities to strengthen positioning and address risks.

Assist in developing and distributing press materials, including press releases, talking points, and media briefs.

Support the PR Manager in executing Brand PR initiatives and integrated campaigns, ensuring alignment with overall marketing and business objectives.

Build and maintain relationships with key media contacts, journalists, and industry influencers.

Monitor competitive activity and industry trends to identify proactive PR opportunities and potential reputational risks.

Partner cross-functionally with Marketing, Customer Experience, Legal, and Operations to ensure alignment and consistency in messaging.

Support crisis and issues management efforts, including rapid response and proactive reputation protection.

Competencies

Communicates Effectively – Creates clear, compelling content tailored to multiple audiences and channels.

Action-Oriented – Moves quickly with a strong sense of ownership and urgency.

Decision Quality – Makes sound, timely decisions that support business priorities.

Collaborates – Works seamlessly across teams to deliver aligned and impactful outcomes.

Business Acumen – Understands how PR efforts support broader company growth and reputation.

Education and Experience Requirements

Bachelor’s Degree in Communications, Public Relations, Marketing, or related field.

3+ years of experience in public relations, media relations, or communications.

Experience with earned media strategy, content placement, and thought leadership development.

Experience working with technical or subject matter experts (agronomy or science-based communication experience is a plus).

Knowledge, Skills, and Abilities

Strong writing and storytelling skills, with the ability to translate technical concepts into clear, engaging content.

Consistently represents the company with professionalism, credibility, and appropriate discretion in all settings.

Capable of stepping in and working after hours when necessary.

Proven ability to secure media placements and manage editorial relationships.

Understanding of SEO, AI search trends, and digital reputation management.

Ability to manage multiple priorities and execute in a fast-paced environment.

Strong collaboration and relationship-building skills.

High attention to detail and commitment to quality.

Proficiency in Microsoft Office and familiarity with media monitoring tools.

Ability to speak, read, and write fluently in English is required.

You MUST be physically located in the United States while performing this job.

Pay Ranges
$54,983.00 - $91,638.00

This range reflects the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed.

Benefits
In addition to monetary compensation, TruGreen offers benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

EEO and Diversity Statement
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply for this position. We are an Equal Opportunity/Affirmative Action Employer – Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).

TruGreen performs pre-employment testing. To view our disclaimer,

.

#J-18808-Ljbffr