KSL Social Media Content Producer (Full-time)

Position Overview
The Social Media Producer is responsible for creating, publishing, and optimizing content across all KSL social platforms, including Facebook, Instagram, TikTok, X, YouTube, Threads, and emerging channels. This role plays a key part in growing audience, increasing engagement, supporting newsroom priorities, and ensuring KSL’s social presence reflects strong journalism and brand identity. The producer collaborates closely with News, Digital, Creative Services/Marketing, Promotions, and the broader social team to translate daily content, enterprise stories, special projects, and initiatives into compelling, platform‑native posts.

Note: Work configurations are subject to change based on business needs and at company discretion.

This position is an on‑site role that requires the employee to regularly work at our Salt Lake City site.

What You Will Do
Daily Content Production

Produce and publish social posts across all platforms, including:

Headlines, captions, and teases

Vertical and horizontal video

Graphics and thumbnails

Reels, TikToks, Shorts, carousels, and live updates

Create and monitor live streams on YouTube and Facebook

Package newsroom content (breaking news, enterprise, features) into engaging social formats.

Platform Management & Scheduling

Maintain daily posting cadence across KSL’s social accounts.

Monitor posts for accuracy, engagement, and community response.

Looking for opportunities to live stream.

Participate in real‑time coverage for breaking news and major events.

Audience Engagement & Community Management

Respond appropriately to user comments when needed; elevate issues for moderation.

Identify engagement opportunities and trends that align with brand safety and editorial standards.

Trend Monitoring & Creative Development

Track emerging trends, formats, audio, and platform features across all networks.

Pitch social‑first ideas and series that reflect KSL priorities and audience interest.

Collaboration & Cross‑Department Support

Work with reporters, producers, and editors to build social versions of stories.

Support branding, promotions, and station campaigns with social content.

Assist in producing social deliverables for special projects or advertiser campaigns as assigned.

Analytics & Best Practices

Review platform insights to understand what topics and formats perform best.

Apply best practices for timing, format, thumbnails, hooks, and retention.

Contribute performance insights in team meetings.

Required

1–3 years of experience in social media, digital content creation, or video production.

Proven ability to create content for multiple social platforms in a professional or brand setting.

Strong writing and editing skills tailored to social platforms.

Experience with basic video editing and graphic tools (CapCut, Adobe Creative Suite, Canva, etc.).

Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube.

Ability to work quickly and calmly in a fast‑paced, deadline‑driven environment.

Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities.

Preferred

Experience working in a newsroom or media organization.

Knowledge of Utah, local issues, and KSL’s audience.

Familiarity with social analytics tools (native insights, YouTube Studio, etc.).

Comfort appearing on‑camera occasionally (not required but a plus).

Physical Demands

Receive, process, and maintain information through oral and/or written communication effectively.

Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.

Sit and/or stand for extended periods of time.

Lift, move, and carry up to 20 pounds on occasion.

Compensation
$18.00 - $22.00 hourly. Rate to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant, along with internal equity and alignment with market data.

What We Offer You

Robust, affordable medical, dental and vision coverage with no wait period for enrollment

Paid leave for new parents under our Medical Maternity and Parental Leave policies

Opportunities to apply for tuition reimbursement

Paid time off for vacation and sick leave in addition to paid company holidays

401(k) with Company match, fully vested from day one

Paid time off for volunteering

Employer‑funded retirement account, fully vested from day one

Employee Assistance Program (EAP) services

Access to an entire team of free financial planners

Matches on contributions to charitable organizations after one year of service

Continuous growth and development opportunities

Dynamic team culture that values teamwork, having fun, and collaboration

KSL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

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