Senior Media Buyer - Paid Social, Display Native

divh2High-Performance Media Buyer/h2pWere looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services./ppThis is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets./ppIf you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow this role is for you./ph3What Youll Do/h3ulliPlan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)/liliScale campaigns from testing to high 6-figure / 7-figure monthly spend/liliMaintain and improve CPL targets while increasing volume/liliBuild and manage full-funnel acquisition systems (ad ? landing page ? lead ? follow-up)/liliAnalyze performance data daily and make rapid optimization decisions/liliCollaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles/liliTranslate performance data into creative insights and new ad concepts/liliIdentify new opportunities for scaling (audiences, angles, platforms, offers)/liliImplement tracking systems (pixels, CAPI, attribution tools, CRM integrations)/li/ulh3What Were Looking For/h3ulli5+ years experience in paid media buying with a direct response focus/liliProven success scaling campaigns to $500K$1M+ monthly spend/liliExperience in one or more of: mortgage, solar, insurance, home services/liliStrong understanding of: CPL optimization, funnel metrics (CTR, CVR, CPA, LTV), A/B testing frameworks/liliAbility to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts/liliStrong creative intuition backed by data (you know why ads win, not just that they win)/liliHands-on experience with platforms like: Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), Native (Taboola/Outbrain) is a plus/liliExperience working with lead gen funnels + CRM systems/liliData-driven mindset with the ability to make decisions fast/li/ulh3What Success Looks Like/h3ulliYou can take a campaign from testing to scale quickly/liliYou consistently hit or beat target CPLs/liliYou proactively generate and test new creative angles that drive performance/liliYou bring structure and predictability to lead generation at scale/li/ulh3Compensation/h3ulliCompetitive base + performance-based bonuses tied to: lead volume, CPL targets, campaign profitability/liliComprehensive healthcare coverage - Medical, Dental and Vision/lili401-K Plan/liliPaid vacation/liliPaid sick and mental health days/liliTuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits/liliGrowth Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises/li/ul/div