Senior Media Buyer - Paid Social, Display & Native

About the Role

We’re looking for a

high-performance Media Buyer

with deep expertise in

direct response lead generation

to manage and scale campaigns across competitive verticals including

mortgage, solar, insurance, and home services .
This is not an entry-level role. You should have a proven track record of

scaling paid campaigns to $1M+ per month in spend

while

hitting strict cost-per-lead (CPL) targets .
If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.
What You’ll Do

Plan, launch, and optimize

direct response campaigns

across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
Scale campaigns from testing to

high 6-figure / 7-figure monthly spend
Maintain and improve

CPL targets while increasing volume
Build and manage

full-funnel acquisition systems

(ad → landing page → lead → follow-up)
Analyze performance data daily and make rapid optimization decisions
Collaborate closely with creative teams

(copywriters, designers, video editors) to ideate, test, and iterate on

new winning ad creatives and angles
Translate performance data into

creative insights and new ad concepts
Identify new opportunities for scaling (audiences, angles, platforms, offers)
Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)
What We’re Looking For

5+ years experience

in paid media buying with a direct response focus
Proven success scaling campaigns to

$500K–$1M+ monthly spend
Experience in one or more of:

Mortgage
Solar
Insurance
Home services

Strong understanding of:

CPL optimization
Funnel metrics (CTR, CVR, CPA, LTV)
A/B testing frameworks

Ability to

work cross-functionally with creative teams

to consistently develop and launch

high-performing ad concepts
Strong creative intuition backed by data (you know

why

ads win, not just

that

they win)
Hands-on experience with platforms like:

Meta Ads (Facebook/Instagram)
Google Ads (Search, Display, YouTube)
Native (Taboola/Outbrain) is a plus

Experience working with

lead gen funnels + CRM systems
Data-driven mindset with the ability to make decisions fast
What Success Looks Like

You can

take a campaign from testing to scale quickly
You consistently hit or beat

target CPLs
You proactively generate and test

new creative angles that drive performance
You bring structure and predictability to lead generation at scale
Compensation

Competitive base + performance-based bonuses tied to:

Lead volume
CPL targets
Campaign profitability

Comprehensive healthcare coverage -

Medical, Dental and Vision
401-K Plan
Paid vacation
Paid sick and mental health days
Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development

- Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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