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Account Executive, WGBA

NBC 26, Green Bay, WI, USA

Job type: Full Time


Are you ready to help local businesses thrive through powerful advertising solutions? As an Account Executive at WGBA in Green Bay, you\'ll connect businesses with customers through compelling multi-platform advertising campaigns. From broadcast television to cutting-edge digital strategies, you\'ll be the trusted advisor businesses turn to for growth. This position comes with an active account list, so we\'re seeking someone with prior media experience who can jump in and start building relationships right away.

What you\'ll do

Sell advertising solutions to local and regional businesses and advertising agencies

Apply the Scripps Sales Process to analyze customer needs and create customized advertising solutions

Facilitate customers\' ability to leverage our full array of digital marketing options

Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales

Use ratings data and market trends to negotiate program ratings and advertising rates

Serve as a trusted advisor with clients, provide best-in-class customer service and grow accounts

Perform client services including media negotiations, presentation preparation, copy writing and collections

Effectively manage your sales funnel using CRM systems and achieve key performance indicators

Contribute to creative campaign development through client communication and concept creation

Build and maintain strong client relationships, including entertaining prospective and existing clients

Perform routine administrative functions including makegood resolution and CRM system updates

What you\'ll need

BS/BA in related discipline preferred or equivalent years of experience

Generally 2+ years of proven sales success preferred

Experience in strategic account management, broadcast ratings and digital execution preferred

Driving required. Valid Driver\'s License, good driving record, and ability to provide proof of insurance with the company required insurance limits

What you\'ll bring

Highly self-motivated and goal focused mindset

Creative and innovative thinking

Strong influencing, selling and upselling skills

Effective teamwork and collaboration skills

Strong analysis and data interpretation abilities

Exceptional verbal and written communication skills

Outstanding presentation abilities

Strong time management and organizational skills

Proficiency with Microsoft Office

Working knowledge of Google Office and virtual conferencing platforms

What we\'ll offer

Extensive Scripps Sales Process training

Uncapped sales commission

Monthly allowance for mileage and cell phone

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program

Please note: If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS\' COMMITMENT TO A CULTURE THAT CREATES CONNECTION
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. This commitment includes building a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS
The E. W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation\'s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation\'s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee. The company is an equal employment opportunity employer and will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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