Are you ready to help local businesses thrive through powerful advertising solutions? As an Account Executive at WGBA in Green Bay, you\'ll connect businesses with customers through compelling multi-platform advertising campaigns. From broadcast television to cutting-edge digital strategies, you\'ll be the trusted advisor businesses turn to for growth. This position comes with an active account list, so we\'re seeking someone with prior media experience who can jump in and start building relationships right away.
What you\'ll do
Sell advertising solutions to local and regional businesses and advertising agencies
Apply the Scripps Sales Process to analyze customer needs and create customized advertising solutions
Facilitate customers\' ability to leverage our full array of digital marketing options
Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales
Use ratings data and market trends to negotiate program ratings and advertising rates
Serve as a trusted advisor with clients, provide best-in-class customer service and grow accounts
Perform client services including media negotiations, presentation preparation, copy writing and collections
Effectively manage your sales funnel using CRM systems and achieve key performance indicators
Contribute to creative campaign development through client communication and concept creation
Build and maintain strong client relationships, including entertaining prospective and existing clients
Perform routine administrative functions including makegood resolution and CRM system updates
What you\'ll need
BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Driving required. Valid Driver\'s License, good driving record, and ability to provide proof of insurance with the company required insurance limits
What you\'ll bring
Highly self-motivated and goal focused mindset
Creative and innovative thinking
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Strong analysis and data interpretation abilities
Exceptional verbal and written communication skills
Outstanding presentation abilities
Strong time management and organizational skills
Proficiency with Microsoft Office
Working knowledge of Google Office and virtual conferencing platforms
What we\'ll offer
Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program
Please note: If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS\' COMMITMENT TO A CULTURE THAT CREATES CONNECTION
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. This commitment includes building a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS
The E. W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation\'s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation\'s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee. The company is an equal employment opportunity employer and will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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Account Executive, WGBA
NBC 26, Green Bay, WI, USA
Job type: Full Time