Account Executive, WGBA

Job Description: Are you ready to help local businesses thrive through powerful advertising solutions? As an Account Executive at WGBA in Green Bay, you'll connect businesses with customers through compelling multi-platform advertising campaigns. From broadcast television to cutting-edge digital strategies, you'll be the trusted advisor businesses turn to for growth. This position comes with an active account list and requires prior media experience to jump in and start building relationships immediately.
What You’ll Do Sell advertising solutions to local and regional businesses and advertising agencies
Apply the Scripps Sales Process to analyze customer needs and create customized advertising solutions
Facilitate customers’ ability to leverage our full array of digital marketing options
Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales
Use ratings data and market trends to negotiate program ratings and advertising rates
Serve as a trusted advisor with clients, provide best‑in‑class customer service and grow accounts
Perform client services including media negotiations, presentation preparation, copy writing and collections
Effectively manage your sales funnel using CRM systems and achieve key performance indicators
Contribute to creative campaign development through client communication and concept creation
Build and maintain strong client relationships, including entertaining prospective and existing clients
Perform routine administrative functions including make‑good resolution and CRM system updates
What You’ll Need BS/BA in a related discipline preferred or equivalent years of experience; generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred; driving required
Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits
What You’ll Bring Highly self‑motivated and goal‑focused mindset
Creative and innovative thinking
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Strong analysis and data interpretation abilities
Exceptional verbal and written communication skills
Outstanding presentation abilities
Strong time management and organizational skills
Proficiency with Microsoft Office; working knowledge of Google Office and virtual conferencing platforms
What We’ll Offer Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits: disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program
More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire
EEO Statement As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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