Assistant Director of Marketing, VandalStore Retail and E-commerce

Position Details

Position Information

Internal Posting?

Posting Number
SP005220P

Position Title
Assistant Director of Marketing, VandalStore Retail and E-commerce

Division/College
Auxiliary Services

Department
Auxiliary Services

Location
Moscow

Posting Context Statement

The Assistant Director of Marketing, VandalStore Retail and E-commerce leads day-to-day marketing operations for the VandalStore, including in-store and digital commerce marketing, promotions planning, campaign execution and continuous improvement across vandalstore.com. Reporting to the Director of Business Development, Marketing and Communications for Auxiliary Services, this position works in close partnership with the VandalStore Chief Retail and Merchandising Administrator and store leadership to align marketing strategy with business priorities, product planning and the customer experience.

Position Overview

This role is designed to assume primary ownership of the VandalStore's marketing calendar and execution, reducing the routine marketing workload carried by store leadership and ensuring consistent, timely and high-quality delivery across channels. The assistant director collaborates on major seasonal initiatives and high-visibility promotions while independently directing most day-to-day retail and e-commerce marketing activity, supported by interns and junior marketing staff.

Duties may include:
Project management
Relationship building
Integrated campaign planning
Signage and visual messaging
Email and social marketing
Paid and organic digital performance, and SEO
Maintaining/creating web content
Licensing coordination
Support for events and promotions
Other duties as assigned
Unit URL

Division of Finance and Administration (DFA) | University of Idaho

Position Qualifications

Required Experience Four years of professional marketing experience with increasing responsibility for planning and executing multi-channel campaigns
Experience managing day-to-day marketing operations for a consumer-facing brand in a retail or e-commerce environment
Experience partnering with business leaders and cross-functional teams to prioritize work, meet deadlines and deliver results in a fast-paced environment
Experience producing or coordinating customer-facing marketing assets, including in-store marketing materials, digital content and promotional communications
Experience supervising, training or coordinating staff
Experience maintaining and updating website content, including working knowledge of HTML to edit homepage features, promotional modules, links, banners and time-sensitive messaging
Experience working within brand standards and compliance requirements, including trademark and licensing considerations or comparable brand-governance processes
Required Education High School diploma or equivalent
Required Other Possess a valid driver's license and be able to meet policy requirements for driving university-owned vehicles
Ability to work nonstandard business hours, including weekends and holidays
Ability to travel
Additional Preferred Ability to use data and performance insights to inform recommendations, improve outcomes and support decision-making
Proficiency in Adobe Creative Suite, especially Illustrator, InDesign and Photoshop
Strong writing and editing skills for customer-facing messaging across email, web and in-store channels
Familiarity with brand standards and trademark licensing workflows or comparable brand-governance requirements.
Experience in/with: Leading retail and e-commerce marketing with a high-volume promotions calendar
Improving digital commerce performance through testing, optimization and performance reporting
Managing paid media campaigns and budgets, including audience targeting, flighting and optimization
Website content management and campaign execution, including landing pages, promotional modules and time-sensitive updates
Partnering with buyers or merchandise teams to plan campaigns and storytelling before product arrives
Coordinating product photography or creative production for apparel and merchandise
Evaluating new marketing tools, including automation and AI-enabled workflows, to improve speed and effectiveness
Physical Requirements & Working Conditions Ability to lift, carry and/or otherwise move up to 40 pounds occasionally

Degree Requirement
N/A: No degree requirement

Posting Information

FLSA Status
Non-Exempt

Employee Category
Classified

Pay Range
$34 - $36 per hour

Type of Appointment
Fiscal Year

FTE

1

Full Time/Part Time
Full Time

Funding
This position is contingent upon the continuation of work and/or funding.

A visa sponsorship is available for the position listed in this vacancy.
No

Posting Date
04/02/2026

Closing Date

Open Until Filled
Yes

Special Instructions to Applicants

This in-person position is based in Moscow, Idaho and not offering Visa sponsorship.
To receive first consideration, please submit a letter of qualification, current resume, and references (last 3 supervisors) no later than April 16th.

In your letter of qualifications ( human-resources-letter-of-qualification-template.docx ) using details and examples, please address all of the required and preferred qualifications for this position and how your experience and skills align.

If you would like to see the full job description, please contact Christy Day at cday@uidaho.edu .

Applicant Resources
https://www.uidaho.edu/human-resources/careers/applicant-resources

Background Check Statement

Applicants who are selected as final possible candidates must be able to pass a criminal background check.

EEO Statement

The University of Idaho is an equal employment opportunity employer, including veterans and individuals with disabilities.