Assistant Director of Marketing, VandalStore Retail and E-commerce

This role is designed to assume primary ownership of the VandalStore?s marketing calendar and execution, reducing the routine marketing workload carried by store leadership and ensuring consistent, timely and high-quality delivery across channels.
The assistant director collaborates on major seasonal initiatives and high-visibility promotions while independently directing most day-to-day retail and e-commerce marketing activity, supported by interns and junior marketing staff.
Project management
Relationship building
Integrated campaign planning
Signage and visual messaging
Email and social marketing
Paid and organic digital performance, and SEO
Maintaining/creating web content
Licensing coordination
Support for events and promotions
Other duties as assigned

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