Marketing Operations & Campaign Specialist

Overview
Join our Team as a Marketing Operations & Campaign Specialist!

The Role:

We are seeking a driven and detail-oriented Marketing Operations & Campaign Specialist who brings strong technical capability, organization, and cross-functional collaboration to the table. In this role, you will support digital execution, marketing workflow management, and campaign orchestration across the organization.

You will work directly within marketing systems while partnering with Marketing Communications, Product Marketing, Sales, Dealer teams, and Marketing Operations leadership to bring campaigns to life. Your work will ensure operational excellence, seamless execution, and alignment across marketing initiatives that drive business impact. If you thrive in a fast-paced environment, enjoy managing multiple moving pieces, and take pride in delivering high-quality, behind-the-scenes execution, this role is for you!

What You’ll Be Doing

Build and maintain website pages and digital content within content management systems in partnership with Marketing Communications.

Execute marketing automation programs, including email builds, audience segmentation, targeting, and scheduling.

Support product launches by coordinating digital assets and ensuring timely execution across digital channels.

Assist dealer and field marketing teams with campaign setup, targeting lists, and activation support.

Ensure customer relationship management integration and lead routing processes are functioning accurately to support sales follow-up.

Serve as the subject matter expert for marketing workflow tools, managing dashboards, reporting, and system administration.

Maintain and optimize marketing workflows, automations, request forms, and user adoption within project management platforms.

Monitor system usage and data accuracy to ensure consistency and operational efficiency.

Plan and execute multi-channel marketing campaigns across email, web, paid media, and customer relationship management platforms.

Coordinate campaign timelines and messaging across internal stakeholders to ensure alignment and execution.

Maintain campaign calendars, documentation, and standardized processes.

Monitor campaign performance and recommend optimizations based on engagement and pipeline impact.

What We’re Looking For

Bachelor’s Degree

Experience working in marketing automation and CMS platforms (e.g., Eloqua, Sitecore, or similar tools)

Experience administering or heavily using project management/workflow tools (e.g., Wrike, Asana, Workfront, etc.)

Strong organizational skills with high attention to detail

Ability to manage multiple projects and deadlines in a fast-paced environment

Strong communication skills with the ability to collaborate across teams

What Sets You Apart

Experience in B2B marketing environments

Familiarity with dealer or channel-based marketing models

Experience supporting product launches

Comfort working directly in CRM-integrated marketing systems

Where and When You’ll Work

Enjoy the best of both worlds with a hybrid schedule-collaborate in person at our Greene, NY office.

What Your Total Compensation & Benefits Package will look like
Salary – $57,250 – $73,395 per year. Compensation depends on the selected candidate’s education and experience.

Relocation: This role may be eligible for relocation assistance.

World Class Benefits

Competitive Salary

Performance Bonus

Generous Paid Time Off and 13 Paid Holidays

Affordable Medical plans and no-cost Dental & Vision options

100% 401(k) match up to 6%

Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability

Tuition Assistance Program

Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance

Recognition and Kaizen (continuous improvement) Reward Programs

Meaningful opportunities for personal and professional development

Best in class work culture!

Big Name | Big Opportunities | Life is Better at Toyota
Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of “respect for people” and “continuous improvement”. With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career.

Learn more here:

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