Campaign Operations Specialist

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

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Values
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Position: Campaign Operations Specialist
The Campaign Operations Specialist supports and executes integrated campaigns across the funnel. This role works with various marketing teams to support campaigns that generate net new names and move leads through the funnel and nurture them once they convert to a trial and then to a customer.

The role is pivotal in supporting and executing integrated campaigns across the entire marketing funnel. This involves close collaboration with various marketing teams to implement campaigns that generate new leads, move prospects through the funnel, and nurture them through each stage of their journey. From initial engagement to trial conversion and ultimately becoming a customer, this role ensures that each touchpoint is optimized for maximum impact. Leveraging data‑driven insights and marketing automation tools, this role helps build personalized and effective marketing campaigns that drive engagement, improve conversion rates, and contribute to overall business growth.

About the Team
The Marketing team is the voice of LastPass, driving awareness, engagement, and loyalty through thoughtful campaigns and experiences. They connect with customers through digital storytelling, events, and content that reflect the brand’s values and vision. As a key member of this team, you’ll help define strategy, refine messaging, and push creative boundaries. The team thrives on collaboration, innovation, and a deep understanding of customer needs.

Who Will You Work With?
While this position is remote, we prefer candidates who can work EST or CST hours to ensure alignment with business needs.

Role Highlights
This role works closely with marketers utilizing our MarTech stack, like Marketo, Salesforce, Wistia, GoldCast, and others to streamline marketing efforts and make them more effective.

This role has a strong passion for generating processes, a data‑driven approach, and a desire to do things at scale. It is a strong communicator who can earn trust with key stakeholders across sales and marketing teams, comfortable handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. It is organized, analytical, and data‑driven, with an interest in complex marketing/sales and product databases.

Exciting Challenges You’ll Work On

Ongoing campaign management: set-up, manage, and monitor ongoing campaigns within Marketo, including audience segmentation, email creation, in‑product message creation, and data management. Report on performance weekly, using data to make decisions to optimize the experience for users. Ensure consistent experience across channels and email for optimal user experience.

User communication: Work with cross‑functional teams to coordinate and execute the end‑to‑end process of webinar set‑up to drive engagement through strong registration and attendance rates. Optimize operational set‑up for seamless management and user experience.

Data analysis and reporting: analyze ad‑hoc and ongoing campaign performance and provide actionable insights to optimize marketing campaigns and improve conversion rates. Monitor and report on key performance indicators (KPIs) related to email performance.

What It Takes to Work at LastPass?

Experience in working in marketing operations, marketing automation, growth marketing, or lifecycle marketing

Hands‑on experience with MarTech tools, Marketo and Pendo experience preferred. Others include Pathfactory, Goldcast, Wistia.

Understanding of CRM best practices, principles, strategies, and standard methodologies

Strong analytical skills, proficient in data analysis and reporting, with an ability to extract actionable insights for your campaigns and to share with the team

Strong communication and collaborative skills

Strong organizational abilities, and attention to detail

Excellent project management skills, with an ability to prioritize and multitask in a rapidly changing environment

Familiarity with HTML/CSS and basic web development concepts is a plus.

Nice to Have

Familiarity with HTML/CSS and basic web development concepts is a plus.

Why LastPass?

High‑growth, collaborative environment with inclusive teams

Remote‑first culture

Competitive compensation

Flexible Paid Time Off policies, including but not limited to: Quarterly Self‑Care Days (4 extra paid days off annually) and Volunteer Days

Parental leave

Home office setup support

LastPass Families free account for up to 5 members

Continuous learning and development opportunities, including an annual learning stipend to invest in your growth

Peer‑to‑peer recognition through Motivosity

Employee Assistance Program for well‑being support

Remote work stipend to support your home office needs

Short‑Term or Remote‑Centric Work Arrangements for added flexibility

Unlock Your Potential
Unlock your potential with us—your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

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