Associate Director of Digital Communications

Bard College – Associate Director of Digital Communications
Bard College seeks a strategic, creative, and forward‑thinking Associate Director of Digital Communications to join the Office of Communications. The associate reports to the Director of Communications and leads content strategy and brand messaging to drive enrollment, raise awareness of the College, and engage a range of constituents. The role serves as an advisor to the College’s websites and social media accounts, providing training, support, and editorial oversight. Working closely with the Office of Web Services, the associate works from concept to launch on the digital needs of new Bard initiatives and manages the digital content editor and student workers in the production of social media content and photography for use on the web.

Responsibilities

Act as the College’s lead web content strategist and editor

Collaborate with the Office of Web Services to create new websites and redesign existing sites, gathering vision from faculty and staff

Execute strategic social media campaigns across Instagram, Facebook, Threads, Bluesky, and emerging platforms

Train and support the College’s web content editors across all Bard sites

Monitor and improve SEO and AI‑driven search results

Engage in social listening, monitoring campus newsletters, social media, and other communications to inform decision‑makers about public opinion

Monitor and co‑manage campus calendars

Analyze performance and stay informed on social media technology and trends

Support, advise, and teach campus communications staff about social media and web content best practices

Manage livestreams and event photography, and coordinate staff and student workers at Bard events

Qualifications

Bachelor’s degree, preferably in communications, journalism, English, or a related field

3–5 years of experience in brand development, feature writing, copywriting, copy editing, and public relations

Expert writer skilled at creating web content for diverse media and audiences in a deadline‑driven environment

Proficiency in social media, web‑based content strategies, the mobile landscape, and content management systems

Ability to edit the writing of others

Experience with visual design and photo editing

Familiarity with SEO best practices and emerging AI search trends

Experience in higher education is a plus

Personal Qualities

Strategic and conceptual thinker

Highly organized with proven ability to handle multiple projects and deadlines while maintaining a high level of attention to detail

Team‑oriented and flexible with excellent interpersonal skills

Capable of speaking to a diverse, intelligent, independent‑minded, and creative audience

Compensation and Benefits

Annual salary range: $83,000 to $85,000

Health insurance options, TIAA retirement plans, generous vacation, sick, and personal time, and other benefits

How to Apply
Please provide a cover letter, resume, and contact information for three professional references to Interfolio at https://apply.interfolio.com/185924.

Equal Employment Opportunity
Bard is an equal‑opportunity employer and welcomes applications from individuals who contribute to our diversity. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, mental or physical disability, age, sexual orientation, gender identity, national origin, familial status, veteran status, or genetic information. Bard is committed to providing access, equal opportunity, and reasonable accommodation for all individuals in employment practices, services, programs, and activities.

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