Associate Director of Digital Communications

Associate Director of Digital Communications
We are seeking a strategic, creative, and forward‑thinking digital communications leader to join the Office of Communications at Bard College. The Associate Director reports to the Director of Communications, leading content strategy and brand messaging to drive enrollment, raise awareness of the College, and engage a range of constituents. This role serves as an advisor to the College’s websites and social media accounts, providing training, support, and editorial oversight. Working closely with the Office of Web Services, the Associate Director works from concept to launch on the digital needs of new Bard initiatives. The role also manages the digital content editor and student workers in the production of social media content and photography for use on the web.

Responsibilities

Act as the College’s lead web content strategist and editor

Work closely with the Office of Web Services on creation of new websites and redesign of existing websites, taking meetings with faculty and staff to bring their vision to life

Execute strategic social media campaigns across Instagram, Facebook, Threads, and Bluesky, as well as emerging platforms

Train and support the College’s web content editors across all Bard sites

Monitor and improve SEO and AI‑driven search results

Engage in a variety of social listening, monitoring campus newsletters, social media, and other internal and external communications to inform key decision‑makers at the College on public opinion

Monitor and co‑manage campus calendars

Analyze performance and stay informed on social media technology and trends

Support, advise, and teach campus communications staff about social media and web content best practices

Perform key duties at Bard events, managing livestreams and event photography as well as staff and student workers

Qualifications

Bachelor's degree, preferably in communications, journalism, English, or related field

3–5 years experience in brand development, feature writing, copywriting, copy editing, and public relations

Expert writer accustomed to writing for a variety of media and audiences—especially the web—in a deadline‑driven environment

Expertise in social media, web‑based content strategies, the mobile landscape, and content management systems

Ability to edit the writing of others

Experience with visual design and photo editing

Familiarity with SEO best practices and emerging AI search trends

Experience in higher education a plus

Personal Qualities

Strategic and conceptual thinker

Highly organized with a proven ability to handle multiple projects and deadlines while maintaining a high level of attention to detail

Team oriented and flexible with excellent interpersonal skills

Interested in, and able to speak to a diverse, intelligent, independent‑minded, and creative audience

Compensation
$83,000 to $85,000 annually. This salary range reflects the College's good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including, but not limited to, market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity.

Benefits Overview
We are pleased to offer our full‑time employees an excellent benefit package which includes multiple health insurance options; TIAA retirement plans; generous vacation, sick, and personal time; and more. To learn more about employee benefits and eligibility at Bard College, please visit https://www.bard.edu/humanresources/benefits/.

Equal Employment Opportunity Statement
Bard is an equal‑opportunity employer, and we welcome applications from those who contribute to our diversity. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, mental, or physical disability, age, sexual orientation, gender identity, national origin, familial status, veteran status, or genetic information. Bard is committed to providing access, equal opportunity, and reasonable accommodation for all individuals in employment practices, services, programs, and activities. AA/EOE

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