Marketing and Communication Manager Job at Minnesota Council of Nonprofits in Ne

Can Do Canines transforms people's lives by creating mutually beneficial partnerships with specially trained dogs. The dogs are provided to the client at no charge. The organization is supported primarily by donations from individuals, corporations, service clubs, and foundations.

Overview
Job Title: Marketing and Communication Manager

Job Summary: Responsible for creating and executing the marketing and communication strategy to advance the Can Do Canines’ mission, enhance the organization’s brand, increase visibility, and engage target audiences.

Classification: Exempt/Salaried

Salary: $59,000-$72,000, annually

Hours Required: Full-time, including occasional evenings and weekends

Key Responsibilities

Strategy and Leadership

Develop and execute an integrated marketing and communication strategy that aligns with the organization’s mission, strategic goals, and fundraising objectives.

Manage a team of Graphic Designer/Marketing Specialist and Community Outreach Coordinator, providing guidance, performance reviews, and professional development.

Manage the departmental budget and measure the effectiveness of marketing and communication efforts using relevant analytics and KPIs.

Manage marketing and communication volunteers, including writers, photographers, and others.

Marketing and Content Management

Oversee all digital marketing efforts, including website content, SEO, email marketing campaigns, and social media presence, ensuring all platforms are current, engaging, and aligned with brand guidelines.

Direct the creation of high-quality, compelling content (e.g., annual reports, newsletters, event materials, presentations, website stories, video scripts) that tells the organization’s story and demonstrates its impact.

Manage the organization’s brand identity, ensuring consistency in voice, tone, and visual standards across all materials.

Collaborate with the Volunteer Coordinator in volunteer recruitment efforts.

Public Relations and Media Engagement

Develop and implement a proactive public relations plan to increase public awareness of the organization’s mission and programs both locally and nationally.

Serve as a primary point of contact for media inquiries, cultivating relationships with journalists and media outlets to secure positive coverage.

Develop and distribute press releases and media advisories.

Lead crisis communication planning and execution as needed.

Serve as a spokesperson for the organization as needed.

Collaborate with the Community Outreach Coordinator to support public-facing events and campaigns.

Communication

Lead the development and distribution of all internal communications to ensure staff members are informed and aligned on key organizational updates.

Manage external communications, including direct mail, mass email communications, and public announcements.

Oversee the Graphic Designer in the production of all visual assets, ensuring they meet project deadlines and communication objectives.

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field.

Minimum of 4–6 years of progressive experience in marketing and communications, with at least 1–2 years in a management or supervisory role.

Proven experience in a nonprofit or mission-driven environment is highly desirable.

Demonstrated expertise in media relations, digital marketing, social media strategy, and content creation.

Excellent written and verbal communication skills, with the ability to articulate the organization’s mission compellingly to diverse audiences.

Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Proficiency with relevant software and tools (e.g., email marketing platforms, website content management systems, web analytics, social media management tools, project management systems, CRM).

Expected Working Conditions

1. Exposure to dog and cat dander: Daily

2. Exposure to dog and cat feces: Rarely

3. Work directly with dogs: Occasionally

4. Exposure to cleaning chemicals: Rarely

5. Use cleaning tools: mops, brooms, floor “Zamboni”, floor buffer, vacuum cleaner, etc.: Never

6. Work outdoors: Rarely

7. Work in public environment, sometimes in retail: Regularly

8. Work in prison environment: Rarely

9. Work in office environment: Daily

10. Perform work using a computer: Daily

11. Heavy lifting, up to 30 pounds: Occasionally

12. Heavy lifting, 30 pounds or more: Rarely

13. Stoop, crawl, kneel, rise from a prone or kneeling position: Rarely

14. Sit for long periods of time: Frequently

15. Stand for long periods of time: Occasionally

16. Work in small or cramped spaces: Rarely17. Perform work using a telephone: Frequently

18. Work with clients: Frequently

19. Work with parties external to the organization: Frequently

20. Work with volunteers: Frequently

21. Drive organizational vehicles: Regularly

22. Handle checks, cash, credit card transactions: Rarely

23. Public Speaking: Regularly

Working Conditions Guidelines
Daily = Daily
Frequently = Weekly
Regularly = Monthly
Occasionally = Quarterly to Bi-Annually
Rarely = Annually
Never = Never

Can Do Canines is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, disability, national origin, sex, marital status, familial status, age, sexual orientation, and gender identity. Can Do Canines is committed to providing access, equal opportunity and reasonable accommodation for individuals in all aspects of employment, including the application process. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact hr@candocanines.org.

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In Summary: Can Do Canines transforms people's lives by creating mutually beneficial partnerships with specially trained dogs . The dogs are provided to the client at no charge . The organization is supported primarily by donations from individuals, corporations, service clubs, and foundations . The position requires a Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field .

En Español: Can Do Canines transforma la vida de las personas creando asociaciones mutuamente beneficiosas con perros especialmente entrenados. La organización es apoyada principalmente por donaciones de individuos, corporaciones, clubes de servicios y fundaciones. Título del trabajo en tiempo completo, incluidas las noches ocasionales y los fines de semana Responsabilidades clave Estrategia y liderazgo Resumen del trabajo: Responsable de crear y ejecutar la estrategia de marketing y comunicación para avanzar en la misión Can Do Canines, mejorar la marca de la organización, aumentar la visibilidad e involucrar a audiencias objetivo. Clasificación: Salario exento/salariado: $59,000-$72,00 anualmente Horas requeridas: Trabajo a tiempo completo (incluyendo las tardes ocasionales y fin de semana) Desarrollo y ejecución de una estrategia integrada de comunicación que se alinee con la misión de la empresa, objetivos estratégicos y objetivos de recaudación de fondos. Gestionar un equipo de diseñadores / Coordinador de Marketing Especialista y Coordinacionistas de Comunicaciones Públicas. Exposición a la piel de perro y gato: Diariamente 2. Exposición a las heces de perros y gatos: Raramente 3. Trabajar directamente con los perros: Ocasionalmente 4. La exposición a productos químicos de limpieza: Rara vez 5. Utilizar herramientas para limpiar: mops, escobas, suelo Zamboni, amortiguador del piso, aspiradora, etc.: Nunca 6. Trabajar al aire libre: rara vez 7. Todos los solicitantes calificados recibirán una consideración para el empleo sin importar la raza, religión, discapacidad, origen nacional, sexo, estado civil, estatus familiar, edad, orientación sexual e identidad de género. Can Do Canines se compromete a proporcionar acceso, igualdad de oportunidades y alojamiento razonable para las personas en todos los aspectos del empleo, incluido el proceso de solicitud. Si necesita un alojamento razonable en completar esta aplicación, entrevistarse, completar cualquier prueba pre-emplaza o participar de otra manera en el procedimiento de selección de empleados, comuníquese con hr@candocanines.org. #J-18808-Ljbffr