Director / Vice President of Marketing

Stayntouch is seeking a strategic, hands‑on Director / VP of Marketing to lead and scale our global marketing function. This is a high‑impact leadership role for a builder who can set the vision, drive strategy, and personally execute across the full marketing lifecycle, from brand positioning and demand generation to events, partnerships, customer engagement, and marketing operations.

This role requires a modern marketing leader who thrives in a fast‑paced, resourceful environment and can balance big‑picture strategy with day‑to‑day execution. You’ll own the marketing engine, strengthen Stayntouch’s market position, accelerate pipeline growth, and help hoteliers understand and adopt our solutions.

Key Responsibilities

Develop and execute a comprehensive global marketing strategy aligned with company growth goals

Own brand awareness, demand generation, customer engagement, and pipeline acceleration

Build, mentor, and lead a high‑performing marketing team while managing external agencies, freelancers, and vendors

Partner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goals

Manage marketing budgets, KPIs, performance metrics, and ROI optimization

Demand Generation & Growth

Build and scale a multi‑channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channels

Own pipeline creation, lead generation, conversion metrics, and marketing‑sourced revenue contribution

Build and manage a revised MQL to SQL strategy and process

Optimize website growth strategy, SEO, conversion paths, and digital presence

Oversee marketing automation and campaign execution through HubSpot, Salesforce, and AI‑powered tools

Events, Field Marketing & Partnerships

Lead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaigns

Manage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysis

Leverage events and partnerships as core drivers of pipeline growth, customer engagement, and market expansion

Brand, Content & Communications

Shape and strengthen Stayntouch’s brand positioning, messaging, and market presence

Lead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadership

Manage PR agency relationships and corporate communications initiatives

Ensure consistent messaging across all channels and customer touchpoints

Marketing Technology & Operations

Build and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systems

Partner with RevOps to ensure strong system alignment, scalability, and data integrity

Use data‑driven insights to improve campaign effectiveness and operational efficiency

Leverage AI platforms to improve content creation, campaign performance, personalization, and operational workflows

Continuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovation

Qualifications

8–10+ years of progressive B2B marketing experience, including senior leadership roles

Proven success building and scaling marketing strategy and hands‑on execution in SaaS, hospitality technology, or high‑growth technology environments

Strong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizations

Demonstrated track record of driving measurable pipeline growth and revenue acceleration

HubSpot

Marketing automation platforms

AI marketing tools

SEO and website growth

ABM and lead generation

Event management and logistics

PR and communications

Brand strategy

Strong budgeting, KPI development, analytics, and ROI management experience

Exceptional communication, leadership, and project management skills

Highly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast‑moving environment

What Success Looks Like

Increased marketing contribution to pipeline and revenue

Stronger brand awareness and positioning in the hospitality technology market

Efficient, measurable campaign and channel performance

Best‑in‑class event execution with clear ROI

Scalable systems, processes, and team performance

Marketing that actively helps drive company growth

Why Join Stayntouch?

Help shape the future of a category‑leading hospitality technology company

Work with innovative hotel brands and management groups around the world

Own and scale the full marketing engine with executive visibility and impact

Join a collaborative, high‑growth environment where your work directly influences business outcomes

Competitive compensation, benefits, and flexible work environment

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