Director/Vice President of Marketing

Reporting to the Chief Commercial Officer and Co-Founder, you’ll own marketing at Lightship: the strategy, the team, and the numbers

You will set a marketing strategy that drives fast brand exposure and measurable sales ROI, and hold it steady as a North Star while the weekly and monthly realities of a growth-stage hardware company shift under it

This is a builder’s seat

This is a hardware company, and the best marketing ideas here come from standing next to the product: walking the build floor, sitting in a trailer, talking to the engineers who built it

Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline and revenue, articulate it so the whole company can repeat it, and keep it intact through the quarter-to-quarter turbulence of a growth-stage hardware business

Partner with Brand. You own the marketing strategy: audience, channels, demand and results. Brand owns the brand strategy: identity, voice, visuals and creative direction. The two strategies inform each other and each team gives input on the other’s work. Bring sharp audience insight and clear briefs and build a working rhythm where both teams learn quickly from what’s landing

Run the playbook. Own the full funnel (paid, organic, lifecycle, PR, events, commercial partnerships, owner community, and the website) and make a startup’s budget behave like a larger one through sharp channel choices and disciplined testing

Drive qualified demand. Work with sales to build a reservation-to-delivery funnel that converts: the right leads, the right nurture, the right in-person moments for a purchase this considered

Lead and grow the marketing team. Structure a small team for leverage (currently 3 direct reports), set clear goals and feedback, rhythms, and give early- and mid-career marketers real ownership plus the coaching to be ready for their next role

Measure honestly. Own the marketing dashboard (CAC, pipeline contribution, conversion by stage, brand lift) and be candid with both the executive team and Brand about what is working and what to cut. You’re not afraid to double down on what truly moves the needle while saying no to opportunities that provide less value

Support the commercial line. Give PowerSled the positioning, demand generation, and channel support it needs to reach fleet and infrastructure buyers, in partnership with its commercial team

Work alongside the product. Sit with engineering and product in the shop, get in the trailers, tow one, and feed what you learn into the work

Benefits

401k

Unlimited Paid Time Off that we actually want you to use! 3-4 weeks is common at Lightship

Healthcare, Dental, Vision (full time only)

$2,000 per year towards an RV trip of your own, we call this a LightTrip (full time only)

12 weeks paid parental leave

Experience marketing a high-consideration, physical product with a long sales cycle, where the buyer researches for months before they commitExcellent storytelling, with the ability to make technical products accessible and compelling10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand from early awareness to real demandExperience building a team and marketing function from an early stageA data-driven approach; you set measurable goals, track attribution, and change course based on resultsHaving done this at a Series B or C company that grew through itExposure to a dual consumer and commercial go-to-market under one brandDirect-to-consumer experience with a high-ticket-price product sold without a dealer networkBuilding an owner community into an advocacy engine (rallies, referrals, user-generated content)Category experience in RV, outdoor, automotive, EV, or premium hardware

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