Marketing Business Partner

Regional Marketing Manager

The MVA Family of Hospitals is seeking a strategic and relationship-driven Regional Marketing Manager to support one of the most advanced veterinary networks in the Philadelphia region.
This is a high-impact leadership role supporting a growing network of primary care, urgent care, specialty, emergency, and boarding hospitals across southeastern Pennsylvania. As part of COVE Animal Health, you'll work at the intersection of local hospital leadership and enterprise marketing strategy to drive measurable growth, strengthen referral relationships, and elevate brand presence across the region.
If you thrive in fast-paced, multi-site healthcare environments and enjoy blending strategy with hands-on execution, we'd love to meet you.
About the MVA Family of Hospitals

The MVA Family of Hospitals includes:
Metropolitan Veterinary Associates
Metropolitan Veterinary Urgent Care & Specialty
Hickory Veterinary Specialty Hospital
Hickory Veterinary Primary Care
Hickory Pet Inn
Together, our hospitals provide advanced veterinary care across emergency, specialty, urgent care, primary care, and boarding services throughout southeastern Pennsylvania.
As part of COVE Animal Health, we are continuing to grow our footprint, expand specialty services, and invest in the people, infrastructure, and partnerships that support exceptional patient and client experiences.
Regional Marketing Strategy & Growth

Develop and execute regional marketing strategies that support growth across all hospital locations and service lines
Launch integrated campaigns across digital, media, partnerships, events, brand, and paid channels
Partner with hospital leadership and operational teams to align marketing initiatives with business goals
Translate enterprise marketing initiatives into localized, market-specific programs
Coordinate recruitment marketing efforts with the Talent Acquisition team
Referral & Community Engagement

Support and grow referral partner relationships across the region
Collaborate with the Referral Liaison on CE events, DVM outreach, and referral engagement strategies
Plan and execute local events, partnerships, and community activations
Reputation & Brand Management

Support online reputation management initiatives across Google, Yelp, Facebook, and other platforms
Monitor sentiment trends and partner with leadership teams on client feedback strategies
Help drive review generation and client engagement initiatives
Analytics & Reporting

Track campaign performance and marketing ROI
Build and maintain regional reporting dashboards and scorecards
Analyze marketing data to identify growth opportunities and optimize performance
Utilize CRM and lifecycle marketing tools to support lead generation and engagement
Leadership & Collaboration

Directly supervise the Referral Liaison role
Partner closely with hospital leadership, operations, recruiting, and enterprise marketing teams
Help create alignment across multiple hospitals and service lines
What We're Looking For

5+ years of marketing experience
Multi-site healthcare, veterinary, hospitality, dental, or service-industry experience preferred
Strong understanding of digital marketing platforms including Google Ads, Meta, GA4, CRM systems, and reporting tools
Experience managing large regional or multi-location marketing budgets
Strong analytical and project management skills
Excellent communication and relationship-building abilities
Ability to manage multiple priorities in a fast-paced environment
Based in or near Montgomery or Philadelphia County with the ability to travel regionally as needed
Why Join the MVA Family of Hospitals?

High-visibility leadership opportunity within a growing veterinary network
Opportunity to shape regional growth and strategy
Collaborative, people-first culture
Strong partnership with operational and clinical leadership
Backing and resources of COVE Animal Health
Opportunity to make a measurable impact across multiple hospitals and service lines
Benefits

Competitive compensation
Medical, dental, and vision insurance
401(k)
Paid time off
Paid holidays
Continuing education and professional development support
Employee Assistance Program
Employee pet benefits
Join Our Team

If you're looking for an opportunity to combine strategic marketing, relationship management, analytics, and operational partnership in a growing healthcare environment, we'd love to hear from you.
Apply today to join the MVA Family of Hospitals, part of COVE Animal Health.