Marketing Automation & CRM Strategist

Marketing Automation & CRM Strategist
Swank Motion Pictures, the world's largest non-theatrical distributor of studio-licensed films, partners with major studios to deliver Hollywood content to schools, colleges, healthcare institutions, cruise lines, libraries, and other unique venues worldwide. As Swank modernizes its digital marketing ecosystem, we're seeking a strategic, data-driven Marketing Automation & CRM Strategist to elevate our email and CRM marketing programs. In this role, you'll transform email into a high-impact, revenue-driving channel through advanced segmentation, lifecycle journey development, personalization, and continuous optimization. You'll also serve as Swank's in-house Dynamics expert, maximizing platform capabilities, strengthening data integrity, and driving measurable gains in lead generation, pipeline progression, retention, and revenue. This highly cross-functional position collaborates closely with marketing, sales, design, CRM, and digital teams to align messaging and targeting in support of company growth.

Responsibilities:
Lifecycle & Automation Strategy

Own Swank's email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation)

Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams

Identify and execute opportunities to automate manual processes and improve efficiency

CRM & Dynamics Platform Ownership

Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance

Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders

Establish governance and best practices for database segmentation, workflows, and internal expertise-building

Segmentation, Personalization & Data Quality

Develop advanced segmentation strategies across markets, personas, and buying stages

Leverage dynamic content and personalization to increase engagement and conversions

Maintain data hygiene and continuously refine audience targeting with CRM and sales partners

Performance Measurement & Optimization

Define and monitor email KPIs tied to pipeline, retention, and revenue goals

Analyze campaign performance, communicate insights, and adjust strategies to improve ROI

Lead a structured testing roadmap (subject lines, cadence, segmentation, content, send time)

Campaign Execution & Calendar Management

Manage the cross-market email marketing calendar for customer and prospect communications

Oversee campaign development, scheduling, QA, launch, and mobile optimization

Maintain high standards for clarity, brand alignment, user experience, and cross-functional collaboration with copywriters, designers, and marketing teams

Content Strategy & Cross-Functional Alignment

Guide copywriters and designers with clear messaging intent, content goals, and optimization insights

Align email messaging with product marketing, sales, and digital go-to-market strategies

Use performance data and user behavior to evolve content strategy and creative direction

Compliance & Best Practices

Ensure all campaigns meet data protection regulations, deliverability standards, and industry best practices

Maintain list health, opt-in integrity, and deliverability optimization while staying current on emerging trends and technologies

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