Marketing Automation & CRM Strategist
Swank Motion Pictures, Saint Louis, MO, United States
Swank Motion Pictures, the world’s largest non‑theatrical distributor of studio‑licensed films, partners with major studios to deliver Hollywood content to schools, colleges, healthcare institutions, cruise lines, libraries, and other unique venues worldwide. As Swank modernizes its digital marketing ecosystem, we’re seeking a strategic, data‑driven Marketing Automation & CRM Strategist to elevate our email and CRM marketing programs. In this role, you’ll transform email into a high‑impact, revenue‑driving channel through advanced segmentation, lifecycle journey development, personalization, and continuous optimization. You’ll also serve as Swank’s in‑house Dynamics expert, maximizing platform capabilities, strengthening data integrity, and driving measurable gains in lead generation, pipeline progression, retention, and revenue. This highly cross‑functional position collaborates closely with marketing, sales, design, CRM, and digital teams to align messaging and targeting in support of company growth.
Responsibilities: Lifecycle & Automation Strategy
Own Swank’s email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross‑sell, renewal, reactivation)
Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
Identify and execute opportunities to automate manual processes and improve efficiency
CRM & Dynamics Platform Ownership
Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
Establish governance and best practices for database segmentation, workflows, and internal expertise‑building
Segmentation, Personalization & Data Quality
Develop advanced segmentation strategies across markets, personas, and buying stages
Leverage dynamic content and personalization to increase engagement and conversions
Maintain data hygiene and continuously refine audience targeting with CRM and sales partners
Performance Measurement & Optimization
Define and monitor email KPIs tied to pipeline, retention, and revenue goals
Analyze campaign performance, communicate insights, and adjust strategies to improve ROI
Lead a structured testing roadmap (subject lines, cadence, segmentation, content, send time)
Campaign Execution & Calendar Management
Manage the cross‑market email marketing calendar for customer and prospect communications
Oversee campaign development, scheduling, QA, launch, and mobile optimization
Maintain high standards for clarity, brand alignment, user experience, and cross‑functional collaboration with copywriters, designers, and marketing teams
Content Strategy & Cross‑Functional Alignment
Guide copywriters and designers with clear messaging intent, content goals, and optimization insights
Align email messaging with product marketing, sales, and digital go‑to‑market strategies
Use performance data and user behavior to evolve content strategy and creative direction
Compliance & Best Practices
Ensure all campaigns meet data protection regulations, deliverability standards, and industry best practices
Maintain list health, opt‑in integrity, and deliverability optimization while staying current on emerging trends and technologies
Qualifications
5+ years of experience in email marketing, lifecycle marketing, or marketing automation
Proven experience owning lifecycle marketing strategy end‑to‑end
Strong content strategy skills with experience developing high‑impact messaging frameworks in a B2B environment
Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
Strong expertise in database segmentation, dynamic content, and workflow automation
Hands‑on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
Strong analytical skills with experience leveraging data to drive strategic decisions
Experience aligning marketing automation with sales processes and CRM systems
Working knowledge of email design best practices; HTML/CSS knowledge a plus
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Strong cross‑functional collaboration and communication skills
Highly organized, detail‑oriented, and proactive problem solver
Benefits
Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
401(k) plan with employer match
Competitive paid time off: vacation, personal time, holidays, and winter break
Company sponsored volunteer & community outreach opportunities
Organizational growth potential through our company sponsored trainings
EOE, including disabilities and Veterans
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Responsibilities: Lifecycle & Automation Strategy
Own Swank’s email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross‑sell, renewal, reactivation)
Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
Identify and execute opportunities to automate manual processes and improve efficiency
CRM & Dynamics Platform Ownership
Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
Establish governance and best practices for database segmentation, workflows, and internal expertise‑building
Segmentation, Personalization & Data Quality
Develop advanced segmentation strategies across markets, personas, and buying stages
Leverage dynamic content and personalization to increase engagement and conversions
Maintain data hygiene and continuously refine audience targeting with CRM and sales partners
Performance Measurement & Optimization
Define and monitor email KPIs tied to pipeline, retention, and revenue goals
Analyze campaign performance, communicate insights, and adjust strategies to improve ROI
Lead a structured testing roadmap (subject lines, cadence, segmentation, content, send time)
Campaign Execution & Calendar Management
Manage the cross‑market email marketing calendar for customer and prospect communications
Oversee campaign development, scheduling, QA, launch, and mobile optimization
Maintain high standards for clarity, brand alignment, user experience, and cross‑functional collaboration with copywriters, designers, and marketing teams
Content Strategy & Cross‑Functional Alignment
Guide copywriters and designers with clear messaging intent, content goals, and optimization insights
Align email messaging with product marketing, sales, and digital go‑to‑market strategies
Use performance data and user behavior to evolve content strategy and creative direction
Compliance & Best Practices
Ensure all campaigns meet data protection regulations, deliverability standards, and industry best practices
Maintain list health, opt‑in integrity, and deliverability optimization while staying current on emerging trends and technologies
Qualifications
5+ years of experience in email marketing, lifecycle marketing, or marketing automation
Proven experience owning lifecycle marketing strategy end‑to‑end
Strong content strategy skills with experience developing high‑impact messaging frameworks in a B2B environment
Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
Strong expertise in database segmentation, dynamic content, and workflow automation
Hands‑on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
Strong analytical skills with experience leveraging data to drive strategic decisions
Experience aligning marketing automation with sales processes and CRM systems
Working knowledge of email design best practices; HTML/CSS knowledge a plus
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Strong cross‑functional collaboration and communication skills
Highly organized, detail‑oriented, and proactive problem solver
Benefits
Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
401(k) plan with employer match
Competitive paid time off: vacation, personal time, holidays, and winter break
Company sponsored volunteer & community outreach opportunities
Organizational growth potential through our company sponsored trainings
EOE, including disabilities and Veterans
#J-18808-Ljbffr