Retail Marketing Lead

About The Role
Beam is seeking a highly strategic and execution‑driven Retail Marketing Lead to build and scale our retail marketing function.

This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf.

You will work cross‑functionally with Sales, Brand Marketing, Creative, and Operations to ensure our retail presence is both on‑brand and optimized for each retailer and shopper mission.

What You’ll Do
Retail Marketing Strategy & Ownership

Own and develop retail marketing strategy across all channels (Natural, Grocery, Mass, Specialty, Club)

Define best‑in‑class retail marketing frameworks

Translate brand positioning into retail‑first messaging

Partner with Marketing and Operations to align on account priorities

New Product & Retail Launches

Lead go‑to‑market strategy for new product launches

Own execution of new retailer launches (e.g., Sprouts, Target, Walmart)

Develop retail launch toolkits and activation plans

Support sell‑in with compelling marketing materials

Retail Activation & In‑Store Execution

Execute in‑store programs that drive trial and conversion

Develop retail assets (shelf talkers, displays, signage)

Partner with Sales on off‑shelf placements

Optimize shelf presence and visual blocking

Retail Media & Omnichannel Integration

Manage retail media

Ensure cohesive experience across in‑store, e‑commerce, and digital

Align retail campaigns with broader marketing initiatives

Performance Tracking & Insights

Analyze sales lift, velocity, and ROI

Translate insights into actionable improvements

Build scalable playbooks for success

Who You Are

4–7+ years in retail/shopper/trade marketing (CPG preferred)

Experience launching products in retail

Strong understanding of retail channels

Experience with retail media platforms

Strong analytical and project management skills

Location & Benefits
Boston, MA, New York, NY, Austin, TX, or San Diego, CA (Hybrid, 3 days/week in‑office)

We Offer

Fully covered medical benefits + dependent contributions

Unlimited PTO

401k with up to 4% match

“Work from Anywhere” bank

Wellness stipend for health & fitness

Commuter benefits

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