Executive Director of Marketing Operations

Executive Director of Marketing

The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management of Golden Nugget Lake Tahoe. This position includes areas of casino marketing, special events, promotions, 24K Select club and player development. The Executive Director is responsible for achieving revenue, income, market share and guest service objectives in accordance with corporate policy and Nevada Gaming Commission Regulations. This position must also exhibit a high level of professional and personalized guest service that embodies the Company's brand standard and core values (K.E.E.P. – Kindness, Engagement, Empathy and Positivity).
Responsibilities include providing overall strategic casino marketing direction for Golden Nugget Lake Tahoe to include advertising, customer relationship market, direct/on-line/email marketing, social media, digital marketing, promotions and sponsorship. The Executive Director pioneers and implements measurable casino marketing strategies that drive awareness of the Golden Nugget brand and incentivizes guests to choose Golden Nugget Lake Tahoe as their preferred choice for Hotel, Gaming, Dining and Entertainment. The role also involves strengthening the Golden Nugget brand's unique and compelling image to establish relevance among target consumers, establishing best-in-class social, digital, and web presence that drives consumer awareness and engagement while virally growing the brand and maximizing value.
Additionally, the Executive Director builds and retains guest relations and mentors team members to provide superior guest service. They hire, motivate, evaluate and direct departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives. The role also includes establishing operating department standards, guidelines and objectives, maintaining other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas.
The Executive Director directs long and short-term planning for all functions of the marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals. They oversee and develop all property promotions and special events to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals. The role also involves approving, implementing and evaluating comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness; implementing improvements based upon performance.
The Executive Director develops and monitors research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs. They coordinate database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals. Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems. They monitor and evaluate all reporting departments to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives. Reviews strengths and weaknesses of all department programs to effectively implement changes, improve operations and efficiently allocate resources.
Qualifications include an in-depth understanding of the competitive environment, multi-channel communications and best practices in the areas of brand development, advertising, relationship marketing, consumer promotion and business analytics. The role requires delivering a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience. Routinely going above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals. Presenting an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance. Reviewing portfolios as required. Forecasting changes in the economic climate and/or profits and react accordingly. Communicating clearly and concisely, both orally and in writing. Analyzing marketing and promotions data. Being a strategic, analytical, ethical and effective motivator. Participating in the development and administration of goals, objectives, and procedures. Preparing clear and concise administrative and financial reports. Obtaining and maintaining all required licenses and certifications per Federal, State and Gaming regulations. Being proficient in Microsoft applications (Excel, Access, Word). Communicating effectively at all times, with guests as well as all levels of employees. Basic mathematical skills required. Maintaining confidentiality. Working as a team. Effective communication skills. Appropriate professional appearance and demeanor. Being available for various shifts including early morning, late nights, weekends, holidays, and long hours. A team player with a guest first attitude. Minimum age of 21 years old.
Education and/or experience: Bachelor's degree in marketing or advertising required. Master's degree is preferred. Minimum of 7 years of documented success in the gaming industry is required.