Healthcare Marketing Manager – Nutraceuticals / HCP Channel
Location: Manalapan, NJ
Compensation: $85,000–$125,000 base + bonus + equity potential up to $150,000 for the right candidate. Benefits included
Summary
Our client is seeking an experienced Healthcare Marketing Manager with direct nutraceutical and healthcare practitioner (HCP) channel experience. This is a highly hands‑on role for someone who understands both strategic marketing and tactical execution and can operate effectively in a fast‑paced, entrepreneurial environment.
The ideal candidate is not someone who simply manages agencies or large teams. This person must be capable of developing messaging, writing copy, executing campaigns, and driving HCP business growth directly while working with lean budgets and limited internal resources.
This opportunity is ideal for someone who has experience within established corporate environments but also knows how to move quickly, execute independently, and deliver measurable results.
What You’ll Do
Develop and execute strategic and tactical marketing initiatives targeting healthcare practitioners
Create marketing messaging, promotional content, and campaign copy across multiple channels
Support HCP business growth through practical, results‑driven marketing initiatives
Work closely with outsourced medical writing and graphic design partners to execute projects efficiently
Manage marketing initiatives from concept through execution with a focus on speed and accountability
Support brand positioning, product messaging, and overall market strategy
Operate effectively within lean budgets while maximizing marketing performance and ROI
What You Bring
5+ years of healthcare marketing experience required; 10+ years preferred
Direct nutraceutical experience through healthcare practitioner channels required
Strong copywriting and messaging development skills
Ability to execute marketing initiatives independently without reliance on large teams or agencies
Experience balancing corporate professionalism with entrepreneurial execution
Proven ability to move quickly, prioritize effectively, and deliver results
Strong understanding of HCP-focused marketing strategies and tactical tools
Who You Are
Hands‑on and execution‑focused
Comfortable working in fast‑paced, entrepreneurial environments
Strategic thinker with strong tactical marketing abilities
Resourceful marketer who knows how to drive growth with lean budgets
Collaborative professional capable of working cross‑functionally and independently
This role is best suited for candidates with direct nutraceutical and HCP channel experience. Candidates with other backgrounds (SaaS, financial services, or large pharmaceutical organizations, etc.) will not be considered.
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Marketing Manager - Nutraceuticals
Crawford Thomas Recruiting, Monmouth Heights At Manalapan, NJ, USA
Pay: $85,000-$125,000/yr
Job type: Full Time