Marketing Operations Manager

Overview

S-5! Metal Roof Innovations LTD is an industry leader in engineered rooftop attachment solutions for snow retention, solar energy and ancillary solutions. Delivering innovative, engineered systems for metal roofing and low-slope single-ply membranes. Our products are trusted by contractors, architects, and engineers across the world who depend on durability, safety, and reliability in demanding conditions.
Responsibilities

Overseeing end-to-end campaign production; digital, creative and content execution.
Ensuring all marketing content and Centralized Services initiatives are delivered on time, on brand, and on budget.
Driving operational efficiency through standardized workflows, capacity planning, and continuous process improvements.
Managing team capacity and resource allocation.
Serving as a people manager; coaching and developing a multidisciplinary team of marketers and creatives.
Setting team operational targets, KPIs and service-level agreements for on-time content and campaign delivery and quality.
Tracking campaign results and reporting on outcomes and ROI to senior leadership.
Working closely with Sales, R&D and other stakeholders to align strategy and execution to business goals.
Marketing Operations & CRM Management
Own and administer HubSpot CRM, including data architecture, workflows, automation, and reporting.
Design and maintain lead management frameworks: scoring, segmentation, lifecycle stages.
Implement and optimize lead routing logic aligned with sales structure and territory design.
Ensure data integrity, compliance, and actionable reporting across marketing and sales systems.
Build dashboards to track lead funnel performance.
Campaign Development & Execution
Plan and execute integrated marketing campaigns across digital and print channels.
Coordinate campaign timelines, assets, and performance tracking.
Analyze campaign performance and continuously optimize for ROI.
Contribute to and execute content strategy, including video production, written content, and sales enablement assets.
Ensure content aligns with brand positioning and technical accuracy.
Collaborate cross-functionally with product, sales, and leadership teams.
Team Leadership & Cross-Functional Alignment
Manage and develop direct reports.
Serve as the operational bridge between marketing and sales.
Establish scalable processes and standard operating procedures (SOPs).
Drive accountability and execution discipline.
Required Skills/Abilities

Excellent verbal, written and interpersonal communication skills.
Thorough understanding of marketing strategies and practices.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Education and Experience

Required Qualifications
Bachelor’s degree in marketing, business, communications, or related field
5–8+ years of experience in marketing operations or integrated marketing
Expertise with HubSpot CRM
Experience with lead management, campaigns, and content creation including video
Strong analytical and systems-thinking skills
Preferred Qualifications
Background in manufacturing, construction, or the building products industry
Experience in technical or specification-driven sales environments
Working knowledge of creative tools (Adobe Suite, video editing)

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