E-Commerce Digital Marketing Manager

E-Commerce Digital Marketing Manager
San Diego, CA (In-Office)

We are a fast-growing wellness brand seeking a performance-driven E-Commerce Digital Marketing Manager to lead digital growth across paid media, marketplaces, and DTC channels.

Key Responsibilities
Paid Digital Media & Creative
Lead paid media strategy across Google, Meta, TikTok, and YouTube
Oversee creative development tailored to each platform for performance
Continuously test and optimize campaigns to improve ROAS, CAC, and conversion

Marketplace & Retail Media
Manage Amazon, Walmart, and Target marketplace strategy and ad spend
Optimize product listings (SEO, content, reviews, conversion)
Monitor competitive trends and identify growth opportunities
Some experience managing TikTok Shop

Direct-to-Consumer (DTC)
Own Shopify site performance including merchandising and UX
Drive CRO through A/B testing, funnel optimization, and personalization
Manage CRM programs (email, SMS) to increase retention and LTV

Analytics & Performance
Build and manage dashboards (Shopify, GA4)
Track KPIs including ROAS, CAC, CVR, AOV, LTV
Deliver insights and recommendations to leadership

What Success Looks Like
Profitable, scalable growth across digital channels
Strong marketplace presence and conversion

Qualifications
5 years in e-commerce/digital marketing
Experience with paid media, marketplaces, and Shopify
Strong analytical skills and KPI ownership
Experience managing agencies
CPG/wellness experience preferred

Compensation
$100,000 — $115,000 base
Bonus tied to brand performance
Medical, Dental, and Vision Insurance
Company-Paid Life Insurance
401(k) Retirement Plan
Supplemental Insurance Options
Company-Paid Holidays
Paid Time Off (PTO) Program
Health & Well-Being Benefit

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