E-Commerce Digital Marketing Manager

E-Commerce Digital Marketing Manager

San Diego, CA (In-Office)

We are a fast-growing wellness brand seeking a performance-driven E-Commerce Digital Marketing Manager to lead digital growth across paid media, marketplaces, and DTC channels.

Key Responsibilities

Paid Digital Media & Creative

Lead paid media strategy across Google, Meta, TikTok, and YouTube

Oversee creative development tailored to each platform for performance

Continuously test and optimize campaigns to improve ROAS, CAC, and conversion

Marketplace & Retail Media

Manage Amazon, Walmart, and Target marketplace strategy and ad spend

Optimize product listings (SEO, content, reviews, conversion)

Monitor competitive trends and identify growth opportunities

Some experience managing TikTok Shop

Direct-to-Consumer (DTC)

Own Shopify site performance including merchandising and UX

Drive CRO through A/B testing, funnel optimization, and personalization

Manage CRM programs (email, SMS) to increase retention and LTV

Analytics & Performance

Build and manage dashboards (Shopify, GA4)

Track KPIs including ROAS, CAC, CVR, AOV, LTV

Deliver insights and recommendations to leadership

What Success Looks Like

Profitable, scalable growth across digital channels

Strong marketplace presence and conversion

Qualifications

5+ years in e-commerce/digital marketing

Experience with paid media, marketplaces, and Shopify

Strong analytical skills and KPI ownership

Experience managing agencies

CPG/wellness experience preferred

Compensation

$100,000 – $115,000 base

Bonus tied to brand performance

Medical, Dental, and Vision Insurance

Company-Paid Life Insurance

401(k) Retirement Plan

Supplemental Insurance Options

Company-Paid Holidays

Paid Time Off (PTO) Program

Health & Well-Being Benefit

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