Digital Marketing Coordinator

Company Overview
At Parallelle, we are redefining the art of organization for life on the move. What began with The Travellers, our patented and thoughtfully designed beauty bag, has evolved into a broader mission rooted in intentional design, innovation, and everyday functionality. Built on the belief that organization creates ease, confidence, and clarity, our products are designed to simplify routines while elevating the way people move through their day. From our patented folding technology to our expanding product line, every detail reflects a commitment to craftsmanship, originality, and purpose. Founded by Annie Fan, whose 20 plus years of experience designing for leading beauty brands informs every product, Parallelle was created to solve real, everyday challenges. Today, we continue to innovate with the goal of helping our customers Arrive Organized and experience life with greater ease, style, and intention.

Job Overview
We are seeking a Digital Marketing Coordinator to join our Revenue and Marketing team. This is a role built for someone who is at the start of their career and ready to get their hands into the work across both Parallelle and BagWorksNY, our sister brand specializing in custom bags and accessories for the corporate gifting and promotional market.

The Digital Marketing Coordinator will work closely with our Director of Revenue to support the execution of paid media campaigns, maintain performance data across both brands, and handle the day-to-day operational tasks that keep our marketing and eCommerce functions moving. This role is ideal for someone who is analytically minded, thrives in a detail-oriented environment, and is eager to build real fluency in performance marketing, eCommerce operations, and wholesale support within a fast-moving, brand-driven company. A background in marketing, advertising, or a related field is preferred, along with relevant internship experience or early exposure to digital platforms.

As the business continues to scale, including expansion into international markets, this is an opportunity to grow alongside a brand where your contributions are visible and your development is genuine. The right person will come in hungry to learn, take ownership of their work, and build the kind of foundation that opens doors.

Key Responsibilities

Collect, organize, and maintain Excel-based performance trackers and reports to support campaign analysis and decision-making across both brands

Pull and format ad performance data from Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager on a regular cadence

Support reporting and data organization within Triple Whale to assist with performance analysis and attribution

Support revenue forecasting by assisting with data collection, organizing channel performance inputs, and maintaining the accuracy of the information that informs commercial decisions across DTC and wholesale.

Assist with day-to-day paid media campaign tasks including asset coordination, scheduling, and trafficking across Parallelle and BagWorksNY

Help ensure creative assets are organized and ready ahead of campaign launches

Monitor basic campaign pacing and flag anything unusual to the team

Assist with updates to Shopify product listings, promotional setups, and on-site content

Support email marketing campaign setup, scheduling, and list organization

Help track key eCommerce metrics and surface trends to the team

Support SEO and AEO content updates and reporting as needed

Assist the Wholesale team with order follow-up, communication tracking, and trade show preparation

Manage and organize in-office samples to ensure proper tracking and availability

Support in-person events, pop-ups, and trade shows including booth setup and buyer engagement

Compile competitive research and market trend summaries to support both marketing and wholesale strategy

Experience and Skills

Bachelor’s degree in Marketing, Business, Communications, or a related field required; recent graduates are encouraged to apply

Strong Excel proficiency is required; you should be comfortable building trackers, organizing data, and formatting information clearly

Previous internship experience in marketing, advertising, eCommerce, or a related field is preferred

Exposure to paid media platforms including Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager through coursework, an internship, or independent work is a plus

Familiarity with Shopify, even at a basic or internship level, is helpful

Basic familiarity with email marketing platforms such as Klaviyo or similar is a plus

Exposure to Triple Whale, Northbeam, or similar attribution tools is a bonus and something we are happy to train the right person on

A foundational understanding of performance marketing concepts such as ROAS, CTR, and conversion rate signals the right curiosity for this role, even if gained through coursework or self-directed learning

Exposure to inventory planning tools such as Inventory Planner by Sage or NetSuite Demand Planning is a plus

Familiarity with SEO and AEO concepts is a plus; experience with tools like Profound is a bonus

Tech-savvy and quick to learn new tools and platforms

Detail-oriented and highly organized, with a strong sense of ownership

Clear written and verbal communicator who works well across teams

Comfortable in a fast-paced, evolving environment where no two days look exactly the same

What Success Looks Like in This Role

You make the team faster; the information leadership needs is organized, accurate, and ready before they have to ask for it

Your data is clean and reliable; leadership can trust the numbers you hand them without double-checking

You absorb new tools and platforms quickly and begin operating in them with increasing independence

You take full ownership of your tasks and follow through without being chased

You ask smart questions and do not need the same thing explained twice

You are collaborative and easy to work with across teams

Over time, you grow into a trusted partner who understands both the DTC and wholesale sides of the business

Salary Disclosure and Benefits
Parallelle is committed to offering a competitive and equitable compensation package based on experience and qualifications. The salary range for this position is $65,000 to $75,000, with flexibility for the right candidate. We offer a comprehensive benefits package, including 100% employer-paid medical coverage for employees, along with PTO and additional perks aligned with company policies.

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