Senior Paid Media Specialist

Senior Paid Media Specialist

Citrix is hiring a Senior Paid Media Specialist to own paid media strategy and execution for our existing Enterprise account base. This role is not responsible for net-new lead generation. Instead, you will drive measurable outcomes across early pipeline stages and account engagement by running coordinated paid programs across LinkedIn, Google Ads, and Demandbase.
You will operate as the paid media subject matter expert for Enterprise accounts, working with limited oversight to set standards and best practices across audience strategy, testing, measurement, and reporting. You will manage budget, build and optimize retargeting programs, ensure tracking is implemented correctly (GTM/events), build dashboards and performance reporting, and create forecasting models to justify and unlock additional investment. You'll partner closely with Sr. Marketing Campaign Managers to align paid media with campaign motions, sales priorities, and account segments.
Key Responsibilities
Enterprise Paid Media Ownership (Strategy + Execution)
Channel & Platform Management (LinkedIn, Google, Demandbase)
Budget Management & Performance Optimization
Tracking, Measurement & Retargeting Enablement
Dashboards, Reporting & Stakeholder Readouts
Forecasting & Annual Planning
Cross-Functional Collaboration & Enablement
What Success Looks Like (First 6–12 Months)
Improved reach and engagement within named Enterprise account lists across priority segments.
Stronger retargeting performance driven by improved event strategy, audience quality, and conversion signals.
Clear, trusted dashboards and reporting that stakeholders use to make decisions.
Demonstrated contribution to early pipeline progression and account engagement, with measurable impact where attribution allows.
Credible forecasting that supports annual planning and enables budget increases tied to outcomes.
Required Skills & Experience
Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase.
Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic.
Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story.
Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA.
Proven ability to own budgets, pacing, and optimization decisions with limited oversight.
Strong stakeholder management and communication skills, including presenting performance insights and recommendations.
Qualifications
Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent practical experience).
7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization.
Experience partnering cross-functionally with campaign managers, ops, analytics, and web teams to drive measurable outcomes.
Nice-to-Haves
Experience connecting paid performance to pipeline stages and account outcomes using CRM/MA + BI tooling.
Advanced Demandbase experience (intent, account identification, targeting, integrations).
Experience supporting enterprise motions such as expansion, adoption, renewals, and product initiatives without relying on net-new lead capture.
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $127,053-$190,580 CA generally ranges: $132,577-$198,866 All other locations fall under our General State range: $110,482-$165,722 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us:
Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.