State Sales Manager, Norcal

NORTHERN CALIFORNIA MARKET MANAGER
The State Manager is responsible for leading NV Groups portfolio of spirits across Northern California. This role will oversee distributor relationships, drive the execution of brand and sales strategies, market share growth, and profitability. The ideal candidate is a dynamic leader with a strong understanding of the spirits industry and the ability to foster collaboration across teams.

Distributor Management

Serve as the primary contact for distributor partners in NorCal, ensuring alignment with NV Group's business strategies.

Develop and execute joint business plans with distributors to meet sales and distribution targets.

Monitor distributor performance and hold them accountable for depletions, execution standards, and promotional effectiveness.

Sales and Market Execution

Achieve annual sales, distribution, and volume targets for NV Group's spirits portfolio.

Drive excellence in execution across on‑premise, off‑premise, and emerging e‑commerce channels.

Conduct regular market visits to evaluate execution, build relationships with key accounts, and identify opportunities.

Implement and track brand programs, promotional activities, and pricing strategies.

Strategic Planning and Collaboration

Work closely with the National Sales Director, to align regional and local strategies.

Collaborate with cross‑functional teams, including marketing and key account managers, to execute national and regional programs.

Provide insights and feedback from the market to inform strategies and drive continuous improvement.

Market Analysis and Reporting

Analyze market trends, competitive activity, and performance data to inform strategic decisions.

Prepare regular performance reports for leadership, highlighting successes, challenges, and opportunities.

Manage budgets effectively, ensuring alignment with corporate guidelines and ROI objectives.

Qualifications
Experience

5+ years of sales and management experience in the spirits, beverage, or consumer packaged goods (CPG) industry.

Proven ability to lead and manage a sales territory while achieving measurable results.

Strong background in distributor management and account development.

Skills

Deep knowledge of the spirits industry, distributor networks, and large market dynamics.

Exceptional leadership and distribution management abilities.

Strong analytical and strategic planning skills.

Excellent communication, negotiation, and relationship‑building skills.

Requirements

Bachelor's degree in Business, Marketing, or related field (preferred).

Willingness to travel extensively within the territory.

Valid driver's license.

Key Competencies

Results‑Oriented: Maintains a relentless focus on achieving and exceeding objectives.

Strategic Thinking: Anticipates market dynamics and crafts impactful strategies.

Collaboration: Partners effectively across functions to align resources and deliver results.

Adaptability: Thrives in a dynamic, fast‑paced environment.

Physical Demands

While performing the essential functions of this job, daily physical activities may include, but aren't limited to:

Lifting/lowering, pushing, carrying, or pulling of up to 45 lbs.

Sitting, standing, walking, bending, reaching, stopping and typing using a computer.

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