Marketing Automation Lead

Responsibilities

Partner with sales and marketing leadership to define and execute marketing automation strategy aligned to business goals

Build strong relationships with stakeholders across Marketing, Digital, and IT teams

Manage marketing automation platforms (Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ensure proper setup and performance

Design and execute automated campaigns across the customer lifecycle, including email, lead nurturing, and workflows

Manage data, segmentation, list management, and data quality across automation platforms and integrated technologies (e.g., CDP)

Analyze campaign performance, identify trends, and deliver actionable insights

Continuously optimize campaigns to improve results and efficiency

Collaborate with channel and content teams to deliver digital marketing strategies that communicate brand value across relevant channels

Support lead capture and nurturing programs across digital touchpoints

Align digital marketing execution with product priorities and business initiatives

Develop and execute marketing automation strategies with cross-functional partners

Support key digital marketing initiatives and product priorities

Build automated workflows including email campaigns, landing pages, and supporting assets

Streamline processes through effective use of marketing automation tools

Deliver market‑leading customer experience across digital marketing platforms

Requirements

Bachelor's degree in Marketing, Business, or related field

3+ years of experience in digital marketing

3+ years of hands‑on experience with marketing automation platforms and CRMs

3+ years of experience with platforms like Dynamics, HubSpot, Salesforce, Pardot, SFMC, Braze or Emarsys

Strong data management, analytical, and communication skills

Strong understanding of CRM and marketing automation integrations

Ability to analyze performance data and generate insights

Experience improving marketing processes and automation effectiveness

Data management and analysis

Strong cross‑functional collaboration, communication, and stakeholder influence skills

Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross‑functional teams

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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