Marketing Automation Lead

Atlanta/Hybrid-Remote Opportunity Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share.
Behind it all is a group of nerds, rebels and creatives. We've been called a Best Place to Work (10 times and counting, to be exact). And we're growing this Uncommon Crew.
About the role We're looking for a Marketing Automation Lead to build and own customer journey programs across our clients' accounts. You'll be hands-on-keyboard building, debugging, and optimizing campaigns across a variety of platforms, including Marketo, Customer.io, Salesforce Pardot, and Salesforce Marketing Cloud.
This is an execution-first role, but one that calls for experience and judgment around process, standards, and platform best practices. You'll help define how work gets built and QA'd, act as a senior point of escalation, recommend approaches and tools, and help shape how our marketing automation practice grows.
We're open to someone with deep experience in one or two platforms and/or broader martech experience. What's most important is strong systems thinking, technical curiosity, and ingenuity.
What you'll do Build, QA, and deploy multi-step nurture/journey programs
Debug automation issues such as broken smart campaigns, failed triggers, CRM sync errors, deliverability problems
Set standards for lead scoring, segmentation, and lifecycle logic, and implement it directly based on specs from strategy/account leads
Own data hygiene and field-mapping standards between marketing automation tools and connected CRM systems
Partner with designers and copywriters to translate creative into functioning, tested email builds
Leverage AI tools and automated processes alongside human orchestration to speed up deployment, QA, and troubleshooting
Lead platform migrations, audits, and clean-up projects as the martech stack evolves across accounts
Establish documentation standards
Own risk management - deliverability, compliance, data quality - flagging and building in front of issues rather than waiting for something to break in production
What you bring 4-5+ years of hands-on experience with a modern marketing automation platform (e.g. Marketo, HubSpot, Pardot, Customer.io) building and troubleshooting campaigns/automations
Working knowledge of email HTML/CSS to diagnose rendering issues across email clients
Familiarity with CRM-to-MAP sync concepts (Salesforce experience a plus)
Comfort working across multiple client accounts/stakeholders at once, each with different tech stacks and priorities
Experience setting or improving process, QA standards, or documentation practices, even informally
Strong attention to detail and sound platform judgment
Clear written communication; comfortable documenting issues and fixes for both technical and non-technical audiences, and presenting recommendations to account/strategy leads
Nice-to-haves Marketo Certified Expert (or equivalent platform certification)
Experience with Customer.io, Constant Contact, or other secondary ESPs
Understanding of relational data models, custom objects, and API endpoints for event-based triggering
Basic familiarity with GA4/GTM for tracking validation
CDP, CRM and/or DSP experience
Agency background (comfort with client-facing deadlines and account variability)

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