Social Media Strategist

X.O Continental is looking for a Social Media Strategist to lead social media strategy and client management across multiple brands. You will own the creative direction, content strategy, reporting insights, and client communication. Your job is to ensure the strategy is strong, the creative direction is clear, and the client experience is excellent.

Responsibilities

Build monthly social media strategies aligned to client goals (awareness, leads, traffic)

Client Management

Serve as the primary point of contact for assigned clients

Run client check-ins (weekly/bi-weekly/monthly depending on account)

Manage approvals, feedback, and expectations with professionalism and clarity

Identify upsell opportunities and additional needs (as appropriate)

Reporting & Performance

Deliver monthly performance reports with insights (what worked, what didn’t, what we’re changing)

Track KPIs and turn data into clear next steps and recommendations

Monitor competitor activity and share strategic takeaways

Work closely with our execution team (social media manager/coordinator, designer, video support)

Maintain organized systems for briefs, approvals, deadlines, and asset handoff

Communicate priorities early to avoid last-minute rushes

Develop campaign concepts, content pillars, and creative themes

Create content calendars and detailed briefs for the execution team (hooks, angles, captions direction, shot lists where needed)

Ensure brand voice consistency and platform-appropriate content direction (IG/TikTok/Facebook/LinkedIn as needed)

Review content before publishing to maintain quality and alignment

Qualifications

2-4+ years in social media strategy and/or client-facing account management (agency experience preferred)

Tools (Nice to Have)

Meta Business Suite

Basic familiarity with Canva/creative tools (for feedback/review, not heavy design work)

Strong understanding of major social platforms and content best practices

Excellent communication skills (client-facing, written, and verbal)

Strong creative judgment and ability to generate content ideas that align with business goals

Comfortable with reporting, insights, and presenting recommendations

Highly organized, detail-oriented, and deadline-driven

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