B2B Marketing Senior Strategist

Role Overview
We are seeking a B2B Marketing Senior Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This strategic, hands‑on role focuses on program design and execution, developing and executing global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions.

Campaign Strategy & Execution

Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.

Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.

Partner with product marketing, sales, and operations to ensure go‑to‑market alignment and measurable impact.

Content & Messaging

Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up‑sell.

Ensure messaging is consistent, differentiated, and scalable across regions and business units.

Collaborate with creative teams, agencies, and subject matter experts to deliver impactful assets.

Marketing Technology & Analytics

Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimise campaigns.

Partner with operations teams to define KPIs, pipeline influence, and reporting frameworks.

Use data to continuously improve campaign performance and demonstrate marketing’s contribution to revenue.

Cross‑Functional Collaboration

Act as a connector across product, brand, sales, and demand generation teams, ensuring campaign execution is aligned and integrated.

Support sales enablement with campaign toolkits, playbooks, and account‑level insights.

Work closely with regional marketing teams to adapt global strategies for local execution.

Qualifications

7+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).

3+ years of experience with content strategy, buyer journeys, and campaign orchestration.

3+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).

Bonus Points If

Excellent project management and cross‑functional collaboration skills.

Strong analytical mindset with the ability to interpret data and tie marketing activity to pipeline and revenue impact.

Exceptional written and verbal communication skills.

Compensation
Compensation at Accenture varies based on location, role, skill set, and experience.

Annual Salary Range by Location

California: $73,800 to $220,400

Cleveland: $68,300 to $176,300

Colorado: $73,800 to $190,400

District of Columbia: $78,500 to $202,700

Illinois: $68,300 to $190,400

Maryland: $73,800 to $190,400

Massachusetts: $73,800 to $202,700

Minnesota: $73,800 to $190,400

New York: $68,300 to $220,400

New Jersey: $78,500 to $220,400

Washington: $80,200 to $202,700

Benefits
Accenture offers a market‑competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Locations

Culver City, CA

Arlington, VA

Austin, TX

Boston, MA

Chicago, IL

Denver, CO

Houston, TX

Irving, TX

New York City, NY

Philadelphia, PA

San Francisco, CA

Seattle, WA

Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Accenture is an EEO and affirmative action employer of veterans/individuals with disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women.

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