B2B Marketing Senior Strategist

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We are seeking a B2B Marketing Senior Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This role is responsible for developing and executing global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions. The ideal candidate brings end‑to‑end B2B expertise across content strategy, campaign orchestration, and marketing technology and thrives in a highly cross‑functional environment.

The Work:
Campaign Strategy & Execution

Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.

Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.

Partner with product marketing, sales, and operations to ensure go‑to‑market alignment and measurable impact.

Content & Messaging

Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up‑sell.

Ensure messaging is consistent, differentiated, and scalable across regions and business units.

Collaborate with creative teams, agencies, and subject matter experts to deliver impactful assets.

Marketing Technology & Analytics

Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.

Partner with operations teams to define KPIs, pipeline influence, and reporting frameworks.

Use data to continuously improve campaign performance and demonstrate marketing’s contribution to revenue.

Cross‑Functional Collaboration

Act as a connector across product, brand, sales, and demand gen teams, ensuring campaign execution is aligned and integrated.

Support sales enablement with campaign toolkits, playbooks, and account‑level insights.

Work closely with regional marketing teams to adapt global strategies for local execution.

Here’s what you’ll need:

7+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).

3+ years of experience with content strategy, buyer journeys, and campaign orchestration.

3+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).

Excellent project management and cross‑functional collaboration skills.

Strong analytical mindset with ability to interpret data and tie marketing activity to pipeline and revenue impact.

Exceptional written and verbal communication skills.

Bonus points if:

Experience in leading global B2B marketing programs.

Proficiency with advanced marketing analytics and attribution models.

Demonstrated success in building multi‑channel integrated campaigns.

Compensation and Benefits
Accenture offers a market‑competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. Compensation varies depending on location, role, skill set, and level of experience. Salary ranges by region are provided in the original posting.

Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Accenture is an EEO and affirmative action employer.

Other Employment Statements
Applicants for employment in the U.S. must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The Company will not discriminate against employees or applicants for discussing pay.

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