Executive, Brand

Key Responsibilities

Implement marketing activities to achieve effective communication and expand brand awareness to target consumers based on agreed plan and budget.

Identify opportunities for activating brand to new channels and/or consumer segments to expand awareness

Work closely with all functions to communicate a coherent brand identity in merchandizing and promotion activities and execute brand activities on time.

Regularly monitor and analyze own brand and competitors’ performance in the market in order to continuously provide insightful updates and recommendations to line manager.

Monitor and collect relevant market data including market trends and new development and utilize information for brand improvement

Monitor and collect necessary data and survey of the market, providing insight information on existing and/or emerging consumer trends to support Brand Manager for the development of annual plan and budget.

Submit competitive report on both ATL and BTL activities as well as a monthly monitoring report (signage, POSM, premium products, etc.)

Other tasks assigned by superior.

Qualifications

Education:

Bachelor Degree in Business Administration, or an equivalent degree.

Experiences:

Minimum three years’ experience in marketing role or similar role in FMCG manufacturing

Skills and knowledge:

Good interpersonal and communication skills

Good in English, both oral and written

PC literate – Microsoft Office – Word, Excel and PowerPoint

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