Brand & Marketing Executive

We are seeking creative, proactive, and marketing-oriented individuals to join us as Brand & Marketing Executives . In this role, you will play a key part in supporting the firm’s brand development, marketing initiatives, audience engagement and business growth efforts by creating engaging content, coordinating campaigns, and strengthening the firm’s presence across relevant platforms .
This position is ideal for individuals who enjoy combining creativity with strategic thinking, developing marketing ideas, understanding audience behavior, and creating campaigns that generate awareness, engagement and meaningful business opportunities.
Responsibilities Develop and execute branding and marketing initiatives to enhance the firm's brand identity, market presence and audience reach
Create and coordinate marketing materials, digital content, social media initiatives and promotional campaigns across various platforms
Develop campaigns designed to generate audience engagement, enquiries, event participation and potential leads
Support lead-generation initiatives through digital campaigns, social media, events, partnerships and other engagement channels
Monitor enquiries and campaign responses and coordinate appropriate follow-up with relevant internal team members
Support the development of engagement journeys that encourage interested individuals to take the next step, including event registrations, consultations or appointments
Ensure brand consistency across all communication channels and marketing collateral
Collaborate with internal teams to plan branding campaigns, events, client engagement and business development initiatives
Conduct market research to identify industry trends, audience behaviour, competitor activities and new marketing opportunities
Monitor and evaluate campaign performance, including reach, engagement, enquiries and conversion outcomes, and provide recommendations for continuous improvement
Support business development initiatives by strengthening brand awareness, public engagement and the firm's pipeline of potential opportunities
Requirements Singaporean/PR
Minimum Local Polytechnic Diploma or any recognised Bachelor's Degree
Prior experience in branding, marketing, communications, digital marketing, advertising, content creation, social media, or lead-generation campaigns will be an advantage
Proficiency in English and Mandarin will be an advantage to support the creation of bilingual content and collaboration with internal stakeholders
Strong creativity, communication and brand storytelling skills
Good understanding of digital audiences, engagement and basic marketing funnel concepts will be an advantage
Resourceful, detail-oriented, commercially aware, and passionate about building strong brand experiences
Comfortable working towards measurable marketing and engagement outcomes
Able to work independently while being a collaborative team player

#J-18808-Ljbffr