Marketing Operations Coordinator

OH9002 Corporate Office, 7815 Walton Parkway, New Albany, OH 43054, USA

The Marketing Operations Coordinator supports the day-to-day execution and coordination of Red Roof’s marketing efforts across teams, channels, and partners.

This role acts as a central connector within the marketing organization, helping to streamline processes, manage workflows, and ensure alignment across internal teams, franchise partners, and external vendors. The position works closely with the Senior Director of Marketing and Growth Marketing Manager to support department operations, project coordination, and performance tracking.

This is a highly collaborative, detail-oriented role that blends marketing execution, project management, and operational support to help the team operate more efficiently and effectively.

Duties and Responsibilities
Marketing Operations & Team Coordination

Support the day-to-day operations of the marketing department, ensuring projects and priorities stay on track

Coordinate workflows, timelines, and deliverables across marketing, sales, operations, and external partners

Help manage incoming requests from properties, FODs, and partners, ensuring timely responses and follow-through

Identify gaps or inefficiencies in processes and recommend improvements to streamline team operations

Cross-Functional Support & Communication

Act as a central point of coordination across internal teams including Sales, Operations, Revenue Management, Distribution, and Franchise teams

Ensure alignment across initiatives and help connect teams to the right resources

Assist in resolving issues or escalating requests when needed

SEO & Growth Support

Support execution of SEO initiatives in partnership with the Growth Marketing Manager and agency partners

Assist with content coordination, on-page updates, and tracking SEO performance

Help monitor search trends, keyword opportunities, and competitive positioning to inform strategy

Monitor competitive set activity, including pricing, positioning, offers, and marketing tactics

Compile insights and summaries to help inform marketing strategy and identify opportunities

Support the team with ongoing market and performance analysis

Presentations, Reporting & Documentation

Coordinate and develop presentations, decks, and internal materials for leadership and cross-functional teams

Support reporting needs by compiling data and organizing insights into clear, actionable formats

Maintain documentation for processes, workflows, and team initiatives

Project Management & Execution

Assist in managing multiple marketing initiatives across channels, ensuring deadlines and deliverables are met

Track project status and provide regular updates to stakeholders

Support execution of campaigns and initiatives as needed across digital, brand, and property-level marketing

General Marketing Support

Act as a flexible, generalist resource across the marketing team, stepping in where support is needed

Assist with ad hoc projects, requests, and initiatives to support team priorities

What This Role Is
This role focuses on

coordination, execution, and operational support

across the marketing team.

It includes:

Marketing operations and workflow coordination

Cross-functional alignment and communication

SEO and growth support

Competitive and market intelligence

Presentation and reporting support

Generalist support across marketing initiatives

What This Role Is Not
To ensure clarity, this role does

not focus on :

Owning marketing strategy or channel performance

Managing paid media or campaign budgets

Leading major initiatives independently

Acting as the primary decision-maker for marketing direction

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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