Influencer Marketing Manager – TikTok Shop & Creator Programs

Job Title: Public Relations Coordinator – TikTok Shop & Influencer Programs

Location: 55 Water Street, Manhattan, New York, United States of America, 10038

Position: Hybrid

Duration: 3 Contract (Potential Extension)

Note: This will be a hybrid role- 2-3 days per week in the office.

About the Role
We are looking for a

Public Relations Coordinator

to support the growth of

TikTok Shop and influencer marketing programs

. This role focuses on managing large-scale creator campaigns, supporting live shopping initiatives, and driving influencer engagement across TikTok and other social platforms.

You will work closely with PR, Social, Marketing, and TikTok teams to execute high-volume influencer campaigns and ensure strong performance tracking, reporting, and optimization.

Key Responsibilities

Manage day-to-day execution of TikTok Shop creator campaigns

Source, vet, and onboard 300–1000+ creators per campaign

Coordinate and manage 12+ influencer campaigns annually

Create and manage campaign briefs, timelines, and deliverables

Oversee creator communications, approvals, and troubleshooting

Manage sample requests and track $200K+ sampling budgets

Review and approve creator content (hundreds of videos per campaign)

Track influencer deliverables, content, and performance metrics

Ensure timely execution and campaign compliance

Analyze creator performance and campaign KPIs

Create weekly performance reports and share insights with stakeholders

Identify top-performing creators, products, and content trends

Support TikTok LIVE shopping initiatives (lo-fi and high-production)

Assist in planning live content calendars and creator participation

Collaborate with creative and social teams for live activations

Partner with PR, Social Media, Marketing, Paid Media, and TikTok teams

Contribute to strategy discussions and campaign optimization

Stay updated on TikTok trends, cultural moments, and platform updates

Must-Have Experience

Experience in influencer marketing or creator relations

Hands‑on experience sourcing, vetting, and managing creators

Familiarity with TikTok or TikTok Shop campaigns

Understanding of campaign execution, tracking, and reporting

Skills

Excellent communication and relationship management

Strong organizational and multitasking ability

Ability to analyze influencer performance metrics

Detail-oriented and able to manage high-volume campaigns

Comfortable working in a fast‑paced environment

Nice to have

Experience with affiliate or performance-based influencer marketing

Exposure to fashion, beauty, or lifestyle brands

Familiarity with influencer marketing platforms and dashboards

Equal Opportunity Employer
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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