Music Marketing

A24 Music is looking for an experienced Music Marketer to lead the digital presence and campaign strategy for our growing music slate. This person will oversee marketing efforts across both soundtrack releases and original artist projects, bringing a strong point of view on how to build audiences, drive sales, and create genuine cultural moments. This role is based in our New York office.

Core Responsibilities

Lead end-to-end digital marketing campaigns for soundtrack and original artist releases, from strategy through execution and analysis.

Develop and execute marketing strategies, identifying the right partners and moments to organically amplify releases.

Plan and manage paid media across social platforms and DSPs, optimizing ad buys for reach, engagement, and conversion.

Oversee DSP marketing including playlist pitching strategy, editorial relationships, and on-platform media buys.

Build and manage organic community growth across platforms, cultivating engaged audiences around A24 Music artists and releases.

Work cross-functionally with the A&R and creative teams to align marketing efforts with the broader release strategy.

Pitch and execute partnership and experiential opportunities.

Track and report on campaign performance, translating data into actionable insights and informing future strategy.

Ideal Qualifications

7+ years of experience in digital marketing within the music industry, at a label, distributor, artist management company, agency, or music-forward media brand.

Proven track record running successful campaigns for both established and emerging artists.

Deep fluency in the paid and organic social landscape, influencer marketing, and DSP ecosystems.

Strong relationships with platform partners, influencers, and fan community operators.

Equal parts creative and analytical able to ideate compelling campaigns and back decisions with data.

Collaborative and adaptable, with the ability to manage multiple releases simultaneously in a fast-moving environment.

We are looking for diverse perspectives. A24 is an Equal Opportunity Employer and encourages applications from all kinds of candidates.

Compensation & Benefits
Our target salary range for this role is between $100,000 to $125,000. The actual starting salary within the range will depend on various considerations, including work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, including both cash and equity components, competitive healthcare, as well as other employee benefits.

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