Marketing Strategist - Acquisition or ECM

Job Summary: The Marketing Strategist assists in delivering best‑in‑class, branded marketing and loyalty strategies across multiple portfolios and channels. The role supports the Marketing Manager in developing marketing strategies for assigned market segments, brand partners or verticals and independently coordinates the execution of those strategies. The Strategist works closely with internal groups and external agencies/vendors to develop and scale marketing programs that drive strong, sustainable growth in new accounts, accounts receivable, credit sales, and profit.

Essential Job Functions

Oversees program strategy brief execution, participates in stakeholder meetings, and coordinates campaign analysis. Maintains the team’s marketing calendar and results tracker. Prioritizes tasks and coordination skills required. ( 35% )

Leads the execution of campaign strategies, partnering with cross‑disciplinary teams. Ensures campaigns are timely and flawless, adhere to legal and regulatory standards, review collateral, manage program timelines, and coordinate across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously. ( 20% )

Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds. ( 15% )

Assists with development of campaign performance reporting and continuous monitoring. Compiles and contributes to marketing campaign hindsight analyses and insights for internal and external stakeholders. ( 10% )

Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities to maximize performance and achieve KPIs. Supports the Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings, and reports on results. ( 10% )

Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni‑channel marketing materials. Assists teams in implementing necessary legal, compliance, and regulatory practices to mitigate execution errors and regulatory concerns. ( 10% )

Minimum Qualifications

High School Diploma or GED.

5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields.

Preferred Qualifications

Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience.

Experience in building marketing plans and strategies for credit cards/payments.

Experience in financial services marketing.

Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate, and drive execution across cross‑functional, matrixed teams.

Proficiency in Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions to analyze large datasets and support marketing strategy and decision making.

Key Skills

Marketing Campaign Management

Microsoft Excel

Microsoft PowerPoint

Multi‑Channel Marketing Campaigns

Prioritization

Problem Solving

Campaign Testing

Marketing Campaign Development

Marketing Campaign Reporting

Marketing Campaign Strategy

Reports To
Manager and above

Salary Range (unless otherwise noted below)
$79,500.00 – $144,100.00 (overall)

State‑Specific Salary Ranges

California: $91,500.00 – $180,100.00

Colorado: $79,500.00 – $151,300.00

New York: $87,500.00 – $180,100.00

Washington: $83,500.00 – $165,700.00

Maryland: $83,500.00 – $158,500.00

Washington DC: $91,500.00 – $165,700.00

Illinois: $79,500.00 – $158,500.00

New Jersey: $91,500.00 – $165,700.00

Vermont: $79,500.00 – $144,100.00

Ohio: $79,500.00 – $144,100.00

Maine: $79,500.00 – $144,100.00

Benefits Overview

Medical, prescription drug, dental, vision, and other voluntary benefits.

Basic and optional life insurance, supplemental medical plans, and short and long‑term disability.

401(k) plan participation with immediate eligibility upon hire.

11 paid holidays and flexible time off (FTO) program (subject to manager approval).

Paid sick and safe time (PSST) – 80 hours for most states; 40 hours for Illinois.

Paid leave – 40 hours for Illinois (must be used before FTO).

7 hours of parental leave for eligible parents after a 180‑day waiting period.

Participation in an annual incentive bonus program based on individual and company performance.

Company stock purchase plan available during offering periods.

Other benefits may apply based on location, experience, and role.

Employment Practices

Equal Opportunity Employer.

All applicants must be legally authorized to work in the United States and participate in E‑Verify.

Consideration for employment of all qualified applicants including those with a criminal history and in accordance with applicable laws.

Accommodation provided for applicants with disabilities. Contact recruiting team at TaOps@breadfinancial.com for assistance.

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