Marketing Strategist – Acquisition, ECM

Responsibilities

Assists in delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels

Coordinates execution of marketing strategies

Develops acquisition or existing cardholder marketing activities that drive strong growth in New Accounts, Accounts Receivable, Credit Sales and Profit

Oversees the management of program strategy brief execution

Leads the execution of campaign strategies, partnering with cross-disciplinary teams

Provides cost and revenue information to ensure alignment on marketing investment decisions

Assists with campaign performance reporting and monitoring

Key contributor in developing monthly, quarterly, and annual marketing plans

Requirements

High School Diploma or GED

5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields

Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience (preferred)

Experience in building marketing plans and strategies for credit cards/payments

Experience in financial services marketing

Proven track record of managing successful marketing campaigns, including strong project management skills

Proficient using Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions

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