Digital Marketing Manager

Job Title: North American Digital Marketing Manager

Salary: $90k annually

Location: Denver, CO (hybrid, 2-3 days per week in our RiNo office)

Shape how we grow - and grow with us!

This is an exciting opportunity to join a fast-growing global business and play a key role in driving customer acquisition across the US and Canadian markets. Reporting to Helen Fisher, Digital Director, Growth & Transformation, the Digital Marketing Manager sits at the center of our ambitious growth strategy and offers the chance to make a real impact across multiple markets and digital channels.

This position owns the day-to-day performance of PPC and SEM, paid social, and affiliate channels, while also identifying, testing, and scaling new digital marketing opportunities. The successful candidate will oversee digital agency partners to maximize return on investment, continuously refine strategies, and align activity with seasonal demand and key product priorities.

Working closely with product and regional marketing teams, the Digital Marketing Manager will use data and insights to identify trends, opportunities, and performance drivers, translating these into clear actions that improve marketing effectiveness and support overall business growth.

About Macs Adventure
We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 40,000 customers on walking and cycling trips to destinations around the world, we employ over 150 people across the UK, US and Germany who share our purpose to

create #macsmoments by

leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

In November 2024, we proudly achieved B Corp certification, marking a significant milestone in our journey toward sustainable, values-driven growth.

Our Culture
We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organization and we like to have fun along the way. We’re looking for people who can grow with Macs and join us on our journey. It’s not the easy route and we’re looking for people who enjoy challenges, love learning, want to make an impact and align with our core values:

Love the journey:

A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travelers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!

Take a different path:

We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?

Tread thoughtfully:

We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.

Go the extra mile:

We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

What you’ll do

Drive customer acquisition and revenue growth through performance marketing channels

Optimize channel mix and spend to improve efficiency and return on investment

Identify and act on market trends, opportunities and performance insights

Align marketing activity with product priorities and regional strategies

Manage and challenge agency partners to deliver against performance targets

Deliver continuous testing and optimization to improve conversion and acquisition

Contribute to overall market performance through data led decision making

In the first year, you will seek to build a strong understanding of market and performance drivers, take full ownership of channel performance and agency management, and deliver measurable improvements in efficiency and customer acquisition. You will establish a structured approach to testing and optimization, strengthen alignment with product and regional marketing teams, and translate data into clear actions that drive growth.

By the end of the first year, you will have delivered sustained performance improvements, optimized channel strategy and spend allocation, and established a scalable, high-performing approach to digital marketing across US and Canadian markets.

What you’ll bring

Deep expertise across performance marketing channels including PPC and SEM, paid social, native and affiliate, with a strong track record of driving scalable growth

Strong commercial acumen with clear ownership of performance metrics such as CPA, ROAS, conversion and revenue contribution

Proven ability to lead and evolve channel strategy, optimizing investment and mix to maximize impact across markets, with a particular focus on the US

Strong experience working within the US market, with an understanding of customer behavior, channel dynamics, and competitive landscape

Experience managing and influencing agencies and partners to deliver high quality, high performance outcomesAdvanced analytical capability, able to translate complex data into clear insights, recommendations and actions that drive growth

A strategic and structured approach to testing, experimentation and continuous optimization

Ability to work cross functionally with product, regional marketing and leadership teams to align activity to broader business goals

Strong ownership mindset, with the confidence to challenge, prioritize and make decisions that improve performance

Not essential, it would be a bonus if you have

SEO and Keyword analysis expertise

Experience in marketing travel products across the marketing funnel

Experience in marketing high price items with longer times to conversion

The knowledge and skills we’ve listed represent “the perfect candidate”. No one’s perfect and we know the ‘confidence gap’ can stop brilliant people applying. If you love the sound of this opportunity please apply, we’d love to hear from you.

You could belong here
To deliver adventures for more than 40,000 customers we need to build a company that’s reflective of their diversity. We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.

What we’ll offer
As well as your salary;

PTO + HOLIDAYS:

Initially 15 days PTO incrementally increasing to 20 total days after 6 years’ service, plus 10 paid federal holidays.

Birthday Booster:

An extra day off on your birthday!

Health Benefits:

Up to 85% Employer paid health, dental and vision insurance.

Travel Insurance:

Free travel insurance for you and your direct family.

FAM Trip:

Fully paid “FAM” trip (familiarization trip) to experience one of the adventures we sell for yourself!

401(K):

Optional enrolment in the company 401(K) plan after 6 months.

Discounts:

Great discounts on Macs Adventure trips.

Flexible Working:

A flexible work culture - you’ll be able to work from home as well as coming into our hub office in Denver, CO 2-3 days per week to collaborate with colleagues (unless you are already an established fully remote team member).

Getting Together:

Regular team meetings and annual Macs Fest.

Culture:

You are part of a global team with opportunities to collaborate internationally with other offices and even work in them occasionally.

L&D:

We support your self-guided learning journey to make the most of your strengths.

Impact:

The opportunity to make a difference to people’s lives and the planet.

Travel:

Occasional international travel.

Pro Deals:

Access to outdoor industry discounts.

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