Senior Copywriter, Performance Creative

About the Role
We are seeking a highly versatile Senior Copywriter, Performance Creative to support two distinct, high‑profile clients: a global financial services client (B2B) and a popular quick‑serve restaurant (B2C). This role requires a seasoned writer who can seamlessly shift between long‑form strategic content and short‑form performance‑driven copy for social channels.

Key Responsibilities

Develop high‑quality, performance‑driven copy across digital channels

Translate complex concepts into clear, engaging, and persuasive messaging

Collaborate with cross‑functional teams including writers, designers, and account leadership

Manage multiple projects across different brands and deliverable types

Adapt voice, tone, and messaging to meet distinct client needs

Financial Services Client (B2B) Responsibilities

Write long‑form thought leadership content targeting business audiences

Develop eBooks, whitepapers, and long‑form assets

Create website copy and display advertising

Produce brochures and marketing collateral

Write video scripts and support infographics

Work across integrated campaigns with mixed deliverables

QSR Client (B2C) Responsibilities

Develop concepts for performance creative marketing campaigns

Develop email marketing campaigns (primary focus)

Create social media content

Write short‑form promotional copy

Required Skills

Expertise in performance creative copywriting

Ability to produce both long‑form and short‑form content

Versatility in tone, voice, and style

Experience with content writing and advertising copywriting

Scriptwriting experience

Strong storytelling and messaging skills

Experience

5–10+ years of copywriting experience in an agency environment

Experience across both B2B and B2C marketing

Proven success working across multiple industries or brands

Experience delivering a wide range of content types

Ability to work independently on complex accounts

Preferred Qualifications

Experience in financial services or finance‑related writing

Experience with regulated industries or compliance constraints

Background in performance or conversion‑focused marketing

Success Profile

Highly adaptable and able to shift between different client needs

Comfortable with complex or technical subject matter

Strong balance of strategic thinking and execution

Collaborative and proactive mindset

Self‑starter who can quickly ramp and contribute

Additional Information
The anticipated base salary range for this position is $68,000 – $100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

Medical, vision, and dental insurance

Life insurance

Short‑term and long‑term disability insurance

401(k)

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Equal Employment Opportunity Statement
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Accommodation Statement
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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