Marketing Manager

We are seeking a creative and results-driven Marketing Manager to fully own and implement the marketing efforts for our two venues, Beacon and Mockingbird. The Marketing Manager will be hands-on, capturing the energy and sharing it with the world; coordinate directly with the owners, designers, and freelancers; and deliver campaigns that fill dance floors, deepen community, and amplify our unique artistic identity. This role is ideal for someone fluent in vertical-native content and comfortable balancing working in an office and at the pace of nightlife.

Key Responsibilities

Establish annual and weekly content pillars and calendars for Instagram, TikTok, and emerging platforms

Drive strategy for and actively co-produce assets including short-form video, Canva graphics, and on-site event capture

Source, brief, and schedule photographers/videographers; ensure timely delivery to our content archive

Recruit and manage influencers

Co-establish engagement voice and guidelines; manage daily replies, DMs, and tagged-content across all channels

Set performance KPIs and review analytics dashboards weekly, adjusting strategy to hit targets

Architect, build, and send email and SMS funnel strategies

Monitor click-through rates and manage lists

Coordinate the posting of event details on third-party calendars and websites (e.g., EDM Train, Resident Advisor, RiNo)

Manage Google reviews and Google My Business profiles

Manage Squarespace website content

Design lead magnets, event promos, and giveaways

Team & Resource Management

Manage workflow with our designer, photographer/videographer pool, and a small bench of local Denver creators

Maintain brand guidelines and ensure all creative output meets quality standards and timelines

Qualifications & Requirements

2-4 years of experience in social, content, or creator work for events, hospitality, or music brands

Active personal presence on Instagram and TikTok with demonstrated content velocity and taste

Fluency with vertical-native short-form video; able to shoot, edit, and post within an hour

Direct experience running a brand social account end-to-end

Proficiency with analytics tools, email/SMS platforms, and basic design work

Comfortable working a mix of nights and weekends plus 2-3 office days per week

Excellent writing and self-management skills; passion for nightlife and music is a must

Preferred (Bonus) Qualifications

Demonstrable hands-on Meta paid media and campaign management experience

Email/SMS platform fluency

SEO expertise

Existing relationships with Denver-based creators, DJs, or promoters

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