Live Commerce Producer

Description:

Location: Salt Lake City, Utah

About CarilohaCariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials.With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact.We’re looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture.

Role OverviewThis is not a traditional producer role.We’re looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce.You will:Go live frequently (often daily) and drive real-time revenue Build and manage a network of live-selling creators and agencies Develop repeatable live formats that consistently convert Turn live content into a scalable growth engine across TikTok Shop and emerging platforms This role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots.

What You’ll Own1. Live Commerce Revenue EngineOwn and scale TikTok Shop Live as a meaningful and growing revenue channel Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics) Drive revenue through compelling storytelling, offers, and real-time audience engagement

2. On-Camera Hosting & SellingServe as a primary or backup live host Confidently engage audiences with strong presence, clarity, and energy Capture attention in the first few seconds and maintain retention over longer sessions Clearly communicate product value and create urgency that drives purchasing behavior Act as a face of Cariloha’s live commerce presence 3. Creator Live Network & Agency PartnershipsBuild and scale a network of creators and agencies who can go live on behalf of the brand Recruit, onboard, and train live-selling creators Provide scripts, product education, and performance feedback Expand beyond owned channels into a distributed live commerce ecosystem 4. Live Content & Video ProductionCreate and direct high-performing short-form videos that support live selling and product discovery Repurpose live content into TikTok posts, ads, and product videos Collaborate with creators to generate high-quality, conversion-driven UGC Ensure strong execution across lighting, audio, framing, and storytelling 5. Show Production & ExecutionOwn end-to-end live production:

Run-of-show

Product sequencing

Promotions and timing

Ensure every live is structured, engaging, and optimized for conversion Manage technical setup and troubleshoot issues to ensure seamless execution 6. Performance & OptimizationTrack and optimize key metrics:

GMV

Conversion rate

Average order value

Viewer retention

Identify winning formats and scale them Continuously test hooks, timing, offers, and talent Build a repeatable playbook for high-performing live sessions 7. Social Commerce Content & Event SupportAct as a core contributor to the Social Commerce team beyond live sessions Create and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launches Collaborate with creators and internal teams to produce engaging, conversion-focused content Support campaign shoots, creator days, and brand activations as:

On-camera talent

Live host

Or producer behind the scenes

Assist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid

use 8. Cross-Functional CollaborationPartner closely with:

Creator & Brand Partnerships

Paid Media

Creative

E-commerce

Integrate live commerce into product launches, campaigns, and seasonal moments Ensure alignment between live content, paid media, and broader marketing initiatives Success in This Role Looks LikeLive commerce becomes a consistent, scalable revenue channel Strong pipeline of high-converting live sessions and creators Repeatable formats that drive predictable GMV growth A growing creator-led live network beyond owned channels High-performing content that extends into paid and organic channels

Requirements:

Who You Are2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content production Proven ability to drive revenue through live or video-based selling Comfortable, engaging, and confident on camera for extended periods Deep understanding of:

TikTok and short-form video platforms

Live selling psychology

Consumer behavior in social commerce

Experience recruiting or managing creators or live hosts Strong instincts for what converts vs. what simply looks good Hands-on experience with:

Filming (mobile or camera)

Lighting and audio setup

Editing tools (CapCut, Adobe Creative Suite, etc.)

Comfortable flexing between live selling, content creation, and event-based productionHighly organized, scrappy, and execution-focusedAvailable to travel 30-40% of the timeBonus PointsExperience scaling TikTok Shop with direct GMV ownershipBackground in live selling, QVC-style retail, or direct response marketingExisting network of live-selling creators or agenciesExperience running high-frequency live schedules (daily or near-daily)Compensation & BenefitsMedical, dental, vision, and life insurance401(k) with company matchPaid time off (PTO)Flexible work schedule and telecommuting opportunitiesGym membership optionsEmployee recognition programs, including monetary rewards and annual “Live Your Dream” awardsGenerous employee product discounts and annual product giveawaysCompany events, catered meals, and a fully stocked kitchenAnnual one-on-one financial consultingPI6d1a070286c8-31181-40402632