Live Commerce Producer

Location:

Salt Lake City, Utah

About Cariloha
Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials.

With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact.

We’re looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture.

Role Overview
This is not a traditional producer role.

We’re looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce.

You will:

Go live frequently (often daily) and drive real-time revenue

Build and manage a network of live-selling creators and agencies

Develop repeatable live formats that consistently convert

Turn live content into a scalable growth engine across TikTok Shop and emerging platforms

This role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots.

What You’ll Own
1. Live Commerce Revenue Engine

Own and scale TikTok Shop Live as a meaningful and growing revenue channel

Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales

Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics)

Drive revenue through compelling storytelling, offers, and real-time audience engagement

2. On-Camera Hosting & Selling

Serve as a primary or backup live host

Confidently engage audiences with strong presence, clarity, and energy

Capture attention in the first few seconds and maintain retention over longer sessions

Clearly communicate product value and create urgency that drives purchasing behavior

Act as a face of Cariloha’s live commerce presence

3. Creator Live Network & Agency Partnerships

Build and scale a network of creators and agencies who can go live on behalf of the brand

Recruit, onboard, and train live-selling creators

Provide scripts, product education, and performance feedback

Expand beyond owned channels into a distributed live commerce ecosystem

4. Live Content & Video Production

Create and direct high-performing short-form videos that support live selling and product discovery

Repurpose live content into TikTok posts, ads, and product videos

Collaborate with creators to generate high-quality, conversion-driven UGC

Ensure strong execution across lighting, audio, framing, and storytelling

5. Show Production & Execution

Own end-to-end live production:

Run-of-show

Product sequencing

Promotions and timing

Ensure every live is structured, engaging, and optimized for conversion

Manage technical setup and troubleshoot issues to ensure seamless execution

6. Performance & Optimization

Track and optimize key metrics:

GMV

Conversion rate

Average order value

Viewer retention

Identify winning formats and scale them

Continuously test hooks, timing, offers, and talent

Build a repeatable playbook for high-performing live sessions

7. Social Commerce Content & Event Support

Act as a core contributor to the Social Commerce team beyond live sessions

Create and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launches

Collaborate with creators and internal teams to produce engaging, conversion-focused content

Support campaign shoots, creator days, and brand activations as:

On-camera talent

Live host

Or producer behind the scenes

Assist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid use

8. Cross-Functional Collaboration

Partner closely with:

Creator & Brand Partnerships

Paid Media

Creative

E-commerce

Integrate live commerce into product launches, campaigns, and seasonal moments

Ensure alignment between live content, paid media, and broader marketing initiatives

Success in This Role Looks Like

Live commerce becomes a consistent, scalable revenue channel

Strong pipeline of high-converting live sessions and creators

Repeatable formats that drive predictable GMV growth

A growing creator-led live network beyond owned channels

High-performing content that extends into paid and organic channels

Requirements
Who You Are

2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content production

Proven ability to drive revenue through live or video-based selling

Comfortable, engaging, and confident on camera for extended periods

Deep understanding of:

TikTok and short-form video platforms

Live selling psychology

Consumer behavior in social commerce

Experience recruiting or managing creators or live hosts

Strong instincts for what converts vs. what simply looks good

Hands-on experience with:

Filming (mobile or camera)

Lighting and audio setup

Editing tools (CapCut, Adobe Creative Suite, etc.)

Comfortable flexing between live selling, content creation, and event-based production

Highly organized, scrappy, and execution-focused

Available to travel 30-40% of the time

Bonus Points

Experience scaling TikTok Shop with direct GMV ownership

Background in live selling, QVC-style retail, or direct response marketing

Existing network of live-selling creators or agencies

Experience running high-frequency live schedules (daily or near-daily)

Compensation & Benefits

Medical, dental, vision, and life insurance

401(k) with company match

Paid time off (PTO)

Flexible work schedule and telecommuting opportunities

Gym membership options

Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards

Generous employee product discounts and annual product giveaways

Company events, catered meals, and a fully stocked kitchen

Annual one-on-one financial consulting

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